Senior Digital Marketing Manager - London or Norwich

at  Foolproof

KEY SKILLS:

• Have 5-7 years of professional services in digital marketing consulting or related experience including developing marketing strategies, programs, and initiatives.
• Comfortable with campaign design including messaging strategy, audience segmentation, channel strategy, scheduling, customer journey mapping, lead nurture, reporting, testing and optimization.
• Comfortable with marketing innovation such as personalized marketing, interactive experiences, and new technologies.
• Knowledgeable around marketing automation technologies across the MarTech landscape (email, SEO/SEM, web, marketing stack, etc.).
• Campaign execution and management including paid media management, A/B testing, reporting and analysis, and optimization strategy.
  The Senior Marketing Manager is a crucial member of our organization as they will serve as the storyteller of our accomplishments and abilities to attract new clients. As part of this fast-paced, fun team, you will get the chance to work with a team of experts to market to our target clients the value, importance, and impact of working with Foolproof.
  In this role, you will be responsible for developing, implementing, and executing strategic marketing plans that benefit Foolproof, attract leads, and convert those leads into clients. You and your team will be tasked with promoting our work and capabilities, generating new leads, converting prospective clients into clients, and driving marketing activities and the marketing team. This role will also be responsible for measuring success of plans and campaigns, managing the marketing budget proficiently, analyzing trends and implementing those that will benefit Foolproof, and working across our teams to build a taskforce of support to assist with these endeavors as well as manage a small team within our marketing department.
  We’re looking for someone who is an avid communicator and storyteller, creative in their approach to solving problems, confident in their abilities and experience as well as a team player who motivates and inspires their team. You will be a team leader who is able to see the bigger picture and provide strategic direction to internal teams to achieve our collective goals. Your first thought when it comes to this roles should be, “how will my efforts drive in leads?”.

WHO WE ARE:

Foolproof is a product and service design company. We bring together insight, creativity
and technology to deliver experiences that transform businesses. With studios in the
UK, America, India and South Africa, we operate globally.
We imagine, create and deliver products and services rooted in genuine user needs. We
also partner with our parent company Zensar, a leading digital and technology solutions
provider. Together, we execute digital transformation programmes for major brands.
We’re welcoming new talent into the Foolproof fold and want to ensure it’s just as
diverse as the world around us. That’s why we want to hear from everyone regardless of
background, identity or ability. Different perspectives make us who we are and our work
a success.

In this role, you will drive the following areas: