Senior Digital Marketing Manager

at  Smart Capital Center

About Us:
Smart Capital Center (https://www.smartcapital.center/) operates at the intersection of Generative AI, Finance, and Real Estate. Our platform digitizes, automates, and brings deep insight to every step of real estate investment and financing transaction.
Our clients include some of the largest real estate companies in the US, such as JLL, Pacific Life Insurance, Keybank, and many others.
Job Overview:
We are seeking an experienced and dynamic Marketing Manager to help our marketing team drive the development and implementation of effective marketing strategies. The ideal candidate will have a proven track record of success in developing and executing comprehensive marketing plans to enhance brand visibility and drive business growth.
Responsibilities:
-Develop and execute a comprehensive marketing plan that aligns with the company’s overall objectives and business goals.
-Conduct market research to identify trends, opportunities, and competitive threats.
-Oversee the development and maintenance of the brand image and messaging consistency across all channels.
-Ensure brand guidelines are followed in all marketing materials and communications.
-Execute multi-channel marketing campaigns to drive brand awareness, customer acquisition, and retention.
-Help in the development of engaging content across various channels, including website, social media, blogs, and email campaigns.
-Monitor and analyze campaign performance, providing insights and recommendations for improvement.
-Drive digital marketing initiatives, including SEO, SEM, social media, email marketing, and online advertising.
-Stay current with industry trends and leverage new technologies to enhance marketing effectiveness.
-Build and maintain relationships with key stakeholders, including internal teams and external partners.
-Collaborate with sales, product development, and other departments to ensure cohesive and integrated marketing efforts.
Qualifications:
-Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
-Demonstrated experience in leadership roles within the field of marketing is essential. While experience in a Fintech company is advantageous, it is not mandatory.
-Strong understanding of market trends, consumer behavior, and competitor activities.
-Understanding of financial services and the fintech landscape.
-Demonstrated success in developing and implementing strategic marketing plans.
-Excellent communication, and interpersonal skills.
-Proficiency in digital marketing tools and analytics.
Benefits of Joining the Team:
-Be at the forefront of innovation in a $17 trillion industry and play a pivotal role in shaping its future.
-Interact with leading fintech and real estate companies, and the country’s largest financial institutions, assisting them in their digital transformation.
-Contribute to a product that’s revolutionizing the US real estate industry, trusted by the world’s most prominent financial institutions.
-Collaborate with an efficient management team devoid of bureaucratic hurdles.
-Play a vital role as a member of a lean, highly professional team.
-Receive competitive compensation and benefits.
-Benefit from generous paid time off.
Visit us at smartcapital.center to learn more. We look forward to welcoming you to our team soon!
Job Type: Full-tim

Please refer the Job description for details