Senior Digital Marketing Performance Associate

at  Lalamove

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning-fast and convenient way to book delivery and moving services whether they are at their home, at work, or on the go. People talk about O2O, we live it!
Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders every day. With 1600+ employees spread across SEA and LATAM, our 10-year-old company reached unicorn status in 2018, is well funded by prominent VCs, and has kept growing at tremendous speed since.
Our strength lies in our internal values, namely Passion for serving local communities, empowering SMEs and our driver partners, Execution, and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.
At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the world’s delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have the ambition to build an international brand by establishing an even more global presence.
Currently, we are looking for a high-caliber individual to join us as a Senior Digital Marketing Performance Associate, as we continue to expand our presence and capabilities across Asia Pacific. This position will report to the Marketing Manager.
Think you are up for it? Apply now and join us as #OneLalamove!

• Design, review, and implement digital marketing strategies and plans to drive user and driver growth.
• Lead efforts in acquiring first-time users and generating driver leads through targeted programs.
• Oversee and optimize paid channels, including Meta, SEM, UAC, and programmatic channels utilizing third-party data.
• Ensure achievement of monthly targets while maintaining Cost per Acquisition (CAC) and Cost per Lead (CPL) within set limits.
• Work closely with the Acquisition Team in the Functional Office and coordinate with stakeholders at the national and city levels.
• Conduct daily performance reviews and analyze industry trends to inform strategy adjustments.