Senior Digital Marketing Specialist

at  Aon Corporation

SR DIGITAL MARKETING SPECIALIST:

Do you want to help shape the future of digital marketing at a firm that values collaboration, growth, and impact? Aon is seeking a driven Senior Digital Marketing Specialist to join our Digital Channel Performance and Strategy Team. This role offers an exciting opportunity to grow your career, develop your skills, and help transform how we connect with our audiences across various digital channels. Join us to play a key part in enhancing digital marketing operations and driving impactful results.
This role is classified as ‘Hybrid’ which will allow you to work from one of these office locations, New York, Atlanta, Boston, or Chicago.

QUALIFICATIONS:

• 3+years of experience carrying out strategies and reporting across organic social and paid marketing channels and tactics, including organic social, paid social, paid search, display advertising is preferred.
• Functional knowledge of key digital marketing tools and platforms including LinkedIn, Facebook Business Manager X, Instagram, YouTube, Google Ads, and Hootsuite preferred. Google Analytics, Eloqua, Asana, Monday.com experience a plus.
• Hubspot, LinkedIn, or Hootsuite certifications (or similar) such as Digital Marketing, Social Media Marketing, Digital Advertising Certifications a plus

HOW WE SUPPORT OUR COLLEAGUES

In addition to our comprehensive benefits package, we encourage a diverse workforce. Plus, our agile, inclusive environment allows you to manage your wellbeing and work/life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two “Global Wellbeing Days” each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions, but we also recognize that flexibility goes beyond just the place of work… and we are all for it. We call this Smart Working!
Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential. As a result, at Aon, you are more connected, more relevant, and more valued.
Aon values an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves. Aon is proud to be an equal opportunity workplace.
Aon provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, domestic partner status, or other legally protected status. People with criminal histories are encouraged to apply.
We welcome applications from all and provide individuals with disabilities with reasonable adjustments to participate in the job application, interview process and to perform essential job functions once onboard. If you would like to learn more about the reasonable accommodations we provide, email ReasonableAccommodations@Aon.com
For positions in San Francisco and Los Angeles, we will consider for employment qualified applicants with arrest and conviction record in accordance with local Fair Chance ordinances.
Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

YOUR FUTURE ROLE AT AON:

As our new Senior Digital Marketing Specialist, you will be a key resource within our Digital Marketing Center of Excellence, enabling the delivery of high-performance programs across key organic social and digital advertising channels. Reporting to Aon’s Head of Digital Channel Performance and Strategy, you will collaborate with stakeholders across the marketing and communications team to embed governance and best practices into Aon’s digital channels, helping colleagues activate and measure programs effectively and ensuring that Aon stands out on digital platforms.

JOB RESPONSIBILITIES:

• Provide day-to-day governance of key organic social and digital advertising channels and platforms, including monitoring and handling on-channel issues and administering policies and best practices.
• Track and prioritize incoming requests and manage access administration across channels and platforms, including LinkedIn Business Manager, Facebook Business Manager, Hootsuite, etc.
• Propose and implement processes and best practices to streamline operations, improve the effectiveness of digital marketing campaigns, and ensure optimal use of digital marketing tools.
• Serve as a technical guidepost for all things related to Hootsuite and social channels, especially LinkedIn.
• Support the development and rollout of enhanced social media strategy and robust digital marketing measurement and analytics program.
• Help manage the colleague amplification program, ensuring a continuous flow of engaging and relevant content.
• Systematically collect and document learnings and recommendations across key campaigns and programs.
• Run and facilitate training sessions for internal teams on key digital channels and platform strategies and best practices.
• Develop and maintain repositories of digital marketing best practices, resources, and governance to be scaled across the organization, including SOPs, FAQs, processes and workflows, policies, training, and capabilities.
• Collaborate with vendors and agencies to discover and assess emerging digital marketing trends and best practices, drive strategic recommendations, and evolve key channels.