Senior Digital Marketing Specialist

at  Orennia

Calgary, AB, Canada -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate20 Jan, 2025Not Specified21 Oct, 20245 year(s) or aboveGood communication skillsNoNo
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Description:

Responsibilities:

  • Work collaboratively with the marketing team to turn strategic goals into high-calibre digital experiences that set an authentic expectation for working with Orennia’s platform.
  • Plan, implement and optimize digital marketing campaigns that meet Orennia’s marketing objectives.
  • Oversee all website enhancements, maintenance and content updates, working with the web development team to ensure successful, on-time deliverables.
  • Build a deep understanding of the energy transition space and engage Orennia’s subject matter experts to ensure materials in market are accurate and resonate with our target audiences.
  • Measure and report on all digital initiatives to identify areas for improvement and make data-driven decisions.
  • Influence key digital strategies including paid media, owned media, marketing automation, lead generation, nurturing, SEO, and ABM, working to ensure all initiatives are working in support of each other.
  • Manage campaign spending appropriately, adjusting allocated budgets to suit goals and optimization needs.
  • Build landing pages and support copywriting for digital marketing campaigns to balance targets with brand messaging priorities.
  • Work with in-house designers and agency teams to support creative asset development.
  • Identify new opportunities and provide creative solutions for increasing brand awareness and supporting Orennia’s growth.

REQUIREMENT SUMMARY

Min:5.0Max:10.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Communications, Marketing

Graduate

Proficient

1

Calgary, AB, Canada