Senior Digital Media Analyst

at  The RADZ Group

JOB SUMMARY

We’re looking for a Senior Media Data Analyst to join our team and take the lead in shaping how we measure and optimize media performance. We are a forward-thinking advertising agency dedicated to driving results through data-driven strategies and innovative campaigns. Our team thrives on collaboration, creativity, and a commitment to exceeding client expectations.
As a Senior Media Data Analyst, you will be a key player in driving campaign success by leveraging data insights, implementing advanced tracking solutions, and presenting actionable recommendations. You’ll work across digital platforms, develop cutting-edge dashboards, and educate our agency on the power of analytics.

QUALIFICATIONS

• Proven experience as a media data analyst or in a related role.
• Strong understanding of digital advertising platforms and analytics tools.
• Advanced skills in Google Tag Manager, Google Analytics, and data visualization platforms.
• Experience building and managing event-based tracking systems and implementing pixels.
• Exceptional analytical skills with the ability to translate data into actionable insights.
• Proficiency in creating dashboards and visual reports using tools such as Looker Studio, Power BI, or Tableau.
• Excellent communication skills with the ability to educate and present complex data clearly.
• Strong organizational skills with experience managing UTM tracking and asset management processes.

OTHER EMPLOYMENT DISCLAIMERS

Employment with RSE is for no specified period of time. Employment with RSE is “at-will,” meaning that either the employee or the company may terminate employment at any time and for any reason, with or without cause. Although job duties, title, compensation, and benefits, as well as RSE’s personnel policies and procedures, may change from time to time, nothing in this disclaimer or any policy of RSE shall be interpreted to conflict with or to eliminate or modify in any way, the at-will employment status of RSE employees.
Job descriptions typically change over time as requirements and employee skill levels change. Supervisors may revise and/or add duties to reflect these changes. RSE retains the right to change or assign other duties to this position.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
RSE participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States. For more information about E-Verify, please go to www.dhs.gov/e-verify.
Job Type: Full-time
Pay: $75,000.00 - $89,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Unlimited paid time off
• Vision insurance

People with a criminal record are encouraged to apply
Work Location: Hybrid remote in Rancho Cordova, CA 9567

• Utilize your strong knowledge of all digital platforms, including Google Ads, Meta, and programmatic advertising, to lead data analysis and reporting efforts.
• Apply expert knowledge of Google Tag Manager, Google Analytics, and data visualization tools to track, monitor, and optimize campaign performance.
• Build event-based tracking solutions and implement pixels in Google Tag Manager to enhance tracking accuracy.
• Lead all media analytics and reporting efforts, including educating team members on analytics and best practices.
• Create dynamic media reporting dashboards (online and offline) using tools like Looker Studio, Power BI, and Tableau.
• Monitor and optimize paid media performance, ensuring campaigns meet and exceed established KPIs.
• Deliver compelling presentations on paid media performance, providing in-depth analysis, insights, and actionable recommendations.
• Manage UTM tracking efforts and oversee the agency’s asset management process to ensure seamless campaign execution.