Senior Digital & Media Manager

at  LEGO

How would you like to be a part of the LEGO Group’s Marketing Team, where we bring products to life for consumers and shoppers for one of the World’s most iconic brands. We are looking for a strategically led Senior Marketeer to lead and influence the deep integration of our digital and media agenda. Come and join one of the moved loved brands!

CORE RESPONSIBILITIES

• Own the annual media strategy and development of digital & media channels for the UK & Ireland, within the context of commercial, communication, media planning and training.
• Be the lead for local media agency driving Quarterly Media Reviews and innovation for media Go-To-Market strategy.
• Act as a digital consultant and mentor building local knowledge around Media Buying across all channels, Retail Media, and PR events.
• Partner and support deployment of the regional digital strategy across a digital ecosystem of owned, earned, and paid channels.
• Be a collaborative and influential member of the Marketing Leadership Team, driving budget decisions for relevant channels.
• A subject matter expert for local digital marketing activation’s covering the whole spectrum of the media landscape.
• Drive the Digital Marketing measurement & performance analysis, translating performance data into practical insights.
• Observe local trends and work with agencies and internal partners to craft the Content Publishing Calendar for LEGO Owned Digital Platforms.