Senior Direct Response Copywriter (Supplements, DTC, Meta Ads, Landers, Upsells)

at  Maneuver Marketing

REQUIREMENTS

• 5+ years of experience in direct response copywriting.
• Strong analytical skills - able to dissect core drivers of working ads

• Identify key gaps within the funnel based on campaign reports & implement needle moving improvements to bump ROAS. (ad copy, creatives, landing pages, upsells)
• Create a steady stream of fresh hooks, angles & arguments to beat existing control ads/ pages/ scripts.
• Collaborate with Growth strategists (Media Buyers) / Designers/ Editors/ Project managers to achieve key KPIs.
• Refine customer profiles to deepen insights on psychological triggers. (pain points, motivations, fears, desires, objections, narratives, emotional states etc)
• Create new, exciting claims that differentiate products without flouting compliance policies.
• Break down competitor/ cross-industry advertising strategies to develop new messaging strategies.
• Proof read other writer’s copies and offer useful improvements/ insights.
• Build and train AI copy models with existing customer/ winning ad data to deepen internal copy knowledge.