Senior Direct Response Copywriter (Supplements, DTC, Meta Ads, Landers, Upsells)

at  Maneuver Marketing

Remote, Scotland, United Kingdom -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate20 Dec, 2024Not Specified24 Sep, 20245 year(s) or aboveAnalytical SkillsNoNo
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Description:

REQUIREMENTS

  • 5+ years of experience in direct response copywriting.
  • Strong analytical skills - able to dissect core drivers of working ads

How To Apply:

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Responsibilities:

  • Identify key gaps within the funnel based on campaign reports & implement needle moving improvements to bump ROAS. (ad copy, creatives, landing pages, upsells)
  • Create a steady stream of fresh hooks, angles & arguments to beat existing control ads/ pages/ scripts.
  • Collaborate with Growth strategists (Media Buyers) / Designers/ Editors/ Project managers to achieve key KPIs.
  • Refine customer profiles to deepen insights on psychological triggers. (pain points, motivations, fears, desires, objections, narratives, emotional states etc)
  • Create new, exciting claims that differentiate products without flouting compliance policies.
  • Break down competitor/ cross-industry advertising strategies to develop new messaging strategies.
  • Proof read other writer’s copies and offer useful improvements/ insights.
  • Build and train AI copy models with existing customer/ winning ad data to deepen internal copy knowledge.


REQUIREMENT SUMMARY

Min:5.0Max:10.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Marketing

Graduate

Proficient

1

Remote, United Kingdom