Senior Director, Global Media Data Strategy

at  CocaCola

The Global Media Data Strategy Director is a transformational leadership role in the Global Media function that sits within the Global Integrated Marketing Experiences (IMX) team. It combines strong influential skills with expertise leadership, and people leadership. This role represents an impactful and transformational opportunity for an individual expert that thrives in fast transforming environment, anchored in expertise knowledge, new AI & ML technologies experience and people leadership.
This is an important position requiring both technical knowledge and business awareness, providing a challenging opportunity for a motivated individual to contribute to the strategic direction of the Global Media team. From this role the individual would gain critical influential and leadership experiences, transforming the way the company uses Media Data, impacting the Global Media community worldwide and day-to-day work ( >120 people in Media roles across 9 Operating Unit’s (OUs) ), partnering with senior stakeholders in the Global Media team, OU teams and with our agency partners and generating a competitive advantage for the company to be recognized as the best marketing company in the world. This role has no direct reports.

LEAD AND MANAGE THE EVOLUTION OF OUR MEDIA RELATED TAXONOMIES (BRAND EXPERIENCE AND AUDIENCE).

• Utilize tools, systems and processes to manage and govern all media taxonomies and the application of these into our media processes, to ensure consistency across 9 OUs.
• Enable best in class reporting through adoption of consistent and accurate taxonomy across multiple domains.
• Work with our agency partners and technology partners to improve adoption and drive time efficiencies.

EXPERIENCE & BACKGROUND

• Strong Media background in agency or client side in a similar role (10+ years), using and applying data. Must have good understanding of different vendors and approaches in this space to act as a business owner, not technical lead which is done by IT.
• Highly analytical and data driven with the ability to prove and use data to drive decision making
• Results oriented, displaying passion and creativity, able to challenge status quo for the better with a can-do attitude.
• Patient, calm, able to perform well under pressure
• You’ll have experience of end-to-end marketing technology implementation projects
• Solid awareness of leading martech solutions in practices such as Media, Digital, Ad Tech, Optimization/Tracking, Analytics or Attribution
• Good business acumen – ability to understand media processes and tools and analytics landscape and to consider the functionality and integration requirements.
• Good to have knowledge of data analytics and visualization tools and well versed with research protocols, leading practices, services, and solutions.
• Ability to coordinate multiple projects simultaneously, resource requirements and meet deadlines.
• Strong hold on project management skills to focus on deliverables with agility.
• Good to be familiar with statistical, digital tools, AI and machine learning techniques.
• Ability to participate effectively in virtual teams and networks across diverse and dispersed geographies.
• Strong communication skills for sharing thought leadership in the system and externally to enhance company reputation.
• Strong organizational skills and attention to detail - the ability to operate within budget and effective time frames.
• Strong analytical skills to track and interpret trending directions for media data analytics and to identify potential future options.
• Ability to cope with ambiguity; to drive change and performance outcomes in a complex and agile environment.
• Ability to develop people, skills in coaching, mentoring, and learning on the job.

SKILLS:

Digital Management; Data Driven; Marketing; Digital Reporting (Inactive)
Pay Range:$175,000 - $201,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target

• Identify protocols and tools gaps and opportunities aligned with our company objectives (double our weekly+) by understanding the value and use applications of our Media Data, across categories and markets.
• Consider use of all types of Media Data including, but not limited to, media performance data, spend data, consumer data, platform data and audience data, to define a future back strategy for our protocols, tools and skills environment, including external partners and agencies ecosystem.
• Create a roadmap for the future development of our Media Data Lake, identifying new opportunities to use existing data, new opportunities to utilize new data, and identifying the tools and resources that will enable the roadmap to become a reality through greater automation and engagement with the tools and capabilities we develop.
• You’ll help us optimize our marketing processes and make us even more effective and efficient in how we use our media data and be an automation change agent.
• We’re also counting on you to bring your cross functional collaboration abilities with MarTech, IT/ Data Analytics, other parts of IMX, OUs, technology partners and Agency partners.