Senior Director of Communications

at  Better Cotton

SENIOR DIRECTOR OF COMMUNICATIONS

Starting Date: As soon as possible
Contract type: Full time, permanent
Salary band: If hired in London 104’550 GBP, if hired in Switzerland 142’250 CHF commensurate
with relevant experience and knowledge
Location: London (UK), Geneva (Switzerland)
Application closing date: 28.11.2024

ABOUT THIS ROLE

As Better Cotton continues to scale its global impact, we seek an experienced and dynamic Senior
Director of Communications to lead our global communications strategy. The ideal candidate will
have a proven track record in the sustainable textile and apparel sectors, along with the leadership
and management skills required to steer Better Cotton’s brand visibility, public engagement, and
organisational narrative. This role is responsible for managing Better Cotton communications
across all platforms, overseeing public relations, crisis communications, and advocacy efforts. The
Senior Director will also lead strategic efforts in shaping how Better Cotton positions itself within the
global sustainability and agricultural sectors.
As a key member of the Executive Group, the Senior Director of Communications will provide high-
level strategic insight and direction, guiding a globally dispersed team and ensuring alignment with
Better Cotton’s overarching goals.

KEY RESPONSIBILITIES

Strategic Communications Leadership

• Accountable for developing and executing Better Cotton’s global communications strategy,

ensuring it drives outcomes that elevate the organisation’s profile and aligns with its growth

targets.

• Collaborate closely with the CEO and Executive Group to position Better Cotton as a thought

leaders in sustainable agriculture and textile industries.

• Serve as the chief spokesperson for Better Cotton, representing the organisation at high-

profile global events and in the media.

• Oversee communications efforts across multiple functions, ensuring consistency and

cohesion across public relations, marketing, events, and advocacy.

• Accountable for driving brand positioning and narrative development, ensuring that Better

Cotton’s brand identity reflects its core values and that the value proposition is clearly
communicated to diverse audiences, positioning the organisation as a leader in
sustainability.

ACCOUNTABILITY FOR RESULTS

• Accountable for ensuring that Better Cotton’s global communications strategy drives
  tangible outcomes, enhancing the organization’s profile, recognition, and impact in the

sustainability sector.

• Accountable for protecting and enhancing the organisation’s reputation, ensuring that all

communications efforts contribute to a consistent, positive public image.

• Ensure that KPIs are met across communications functions, with a focus on results that

align with Better Cotton’s strategic objectives and growth plans.

allocation and financial accountability.

• Develop strategic workplans and KPIs for the function, monitoring progress and ensuring th