Senior Director of Enrollment Marketing and Events, Enrollment Management

at  Mount Saint Marys University

Category:

Staff
Locations:

Los Angeles, CA
Posted:

Sep 16, 2024
Closes:

Open Until Filled
Type:

Full-time
Position ID:

181134
Job Description:
The Senior Director of Enrollment Marketing and Events works with the Vice President for Enrollment to develop, implement, and maintain a strategic enrollment marketing and communications plan for the traditional undergraduate, graduate and Weekend Evening and Online College programs.
Work Location: Doheny Campus (Downtown Los Angeles). Hybrid, 2 days remote during the week.
Start Date: Immediately
Applications Deadline: Open until filled
Annual Salary Rate Range: $119,557.33 - $123,000.00
Monthly Salary Rate Range: $9,963.11 - $10,250.00
Hiring salary can be above the posted pay range if candidate’s qualifications are determined to be above the minimum requirements of the position description.

KNOWLEDGE:

• Strong understanding of the university enrollment process for a variety of age groups.
• Clear understanding, and experience, in marketing and advertising including metrics and ROI.
• Experience in managing budgets.

ABILITIES AND SKILLS:

• Strong creative and professional writing skills with keen editing and attention to detail.
• Excellent leadership skills to work with a diverse group of staff, as well as faculty and colleagues from various departments.
• Highly self-motivated with strong interpersonal communication skills.

EDUCATION:

• Baccalaureate degree required, advanced degree preferred. Marketing degree preferred.

EXPERIENCE:

• At least five years marketing experience. At least five years enrollment marketing experience preferred.
  Additional Information:
  Mount Saint Mary’s University’s commitment to equity, diversity and justice (EDJ) is steeped in the tradition and legacy of the Sisters of St. Joseph of Carondelet (CSJ), our Catholic identity, mission and values. We are unwavering in our pursuit of inclusion, belonging and antiracism. We aspire to achieve our love of dear neighbor without distinction, which permeates all forms of social identities and human experiences.
  We honor and celebrate our similarities and differences. We are committed to the full inclusion of the entire Mount community. Due to historical legacies of exclusion, we offer particular care for underrepresented populations. We define diversity in the broadest sense, including but not limited to, age, differences in culture, citizenship status, disability, family status, gender, gender expression, gender identity, generational history, genetic information, geographic origin, language, political perspectives, mental and physical ability, military service, national origin, race and ethnicity, religion, sexual orientation, size and socioeconomic class.
  Welcoming individuals from a variety of backgrounds improves and enriches our learning, living and working environments. Any breach of these values harms our community. Mount Saint Mary’s University transforms its culture through the radical pursuit of institutionalized change. We strive for a campus where students, staff, faculty, alumnae and all whom we encounter feel welcomed, valued and are supported to reach their full potential.
  As we pursue our never-ending journey toward a more equitable, inclusive and antiracist campus in our richly diverse community, we welcome you.
  Application Instructions:
  Please submit a resume and cover letter.
  Applicants must be able to provide proof of eligibility to work in the United States. The University will not assist applicants with any visa matters.
  A background check will be required.
  Employees may disclose their COVID-19 vaccination status with MSMU’s Human Resources on a voluntary basis. Some MSMU clinical healthcare partners may require proof of COVID-19 vaccination to work at their facilities. If required, your academic division will inform you.

DUTIES AND RESPONSIBILITIES:

• Develop marketing and communications strategies to increase prospect generation and to support conversion from applicant to enrolled for the traditional undergraduate, graduate and Weekend Evening and Online College programs.
• Oversees creative implementation of the MSMU brand to support enrollment efforts including serving as the liaison to marketing partners and managing the development of creative for those efforts.
• Writes and creates content for digital marketing efforts such as emails, admission blog posts, print publications, and other print materials to send to various admission constituencies, as needed.
• Creates content for the MSMU admissions pages of the University website, as well as for external college search websites.
• Works closely with the Enrollment Digital Communications team to support communications efforts through content review and development.
• Partners with the University Social Media team to create social media, video strategy and content creation for enrollment social channels.
• Oversees marketing and communications budget for undergraduate (first year and transfer), graduate and weekend, evening and online college.
• Oversee staff responsible for the content management systems and/or relevant web applications used for web production.
• Oversee the fundamentals of web design, content and user experience, including skill to design in an appealing, lively and relevant way.
• Performs other duties as assigned.

OTHER DUTIES AND RESPONSIBILITIES:

• Serves on key University committees.
  Requirements: