Senior Director Product and Program Management

at  Generac Power Systems

We are Generac, a leading energy technology company committed to powering a smarter world.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
As the Senior Director of Product and Program Management for the Digital Business at Generac, you will be responsible for leading and shaping the strategy to scale Generac’s traditional and digital product offerings across both residential and industrial markets globally. You will be leading team of product/ program managers responsible for implementing the “digital infrastructure” in support of creating a world class end to end customer experience. In this role, you will partner closely with the Chief Information and Digital Officer and other key leaders to define and execute a vision that drives exceptional acquisition, installation and service experiences for new and existing customers. You will oversee the entire digital product lifecycle, from demand generation and value proposition creation to customer onboarding, post-sales engagement, and installation. Your mission is to simplify and enhance the customer purchasing journey, ensuring transparency and improving experiences for both customers and dealers throughout the customer/ consumer interaction lifecycle. You will lead a team of product managers responsible for optimizing the end-to-end experience across B2C, B2B, and B2B2C channels, integrating relevant software platforms into one seamless experience for Generac’s diverse customer base. You will also lead technology program managers responsible for leading the execution/ deployment of digital platforms that enable the end to end experience come to life.
This role will collaborate closely with cross-functional teams including Marketing, Sales, Operations, Research, Design, Product, IT and Engineering. You will synthesize data and customer insights into actionable strategies that drive both short-term and long-term roadmaps. You will create experiences that surprise, delight, and build long-term loyalty among customers and dealers, unlocking significant growth opportunities for Generac.
Who You Are
You are a strategic, user-centric product leader with a proven track record of delivering exceptional consumer experiences at scale and execute the digital roadmap with value delivery at its core. You thrive in ambiguity, embrace a bias for action, and are motivated by solving complex customer challenges through innovative product experiences. You can blend data-driven insights with product intuition to create compelling customer journeys while also driving day-to-day execution. You are passionate about developing high-performing teams of product and program managers as well as a natural change agent that drives the business process/ technology changes needed at scale.
Key Responsibilities

Strategic Leadership:

• Lead the vision and strategy for Generac’s customer acquisition and retention efforts (in terms of digital capabilities) across the global residential and commercial markets – working with cross functional leaders.
• Develop a deep understanding of the Generac product portfolio and customer base, using data-driven insights and user research to inform strategy.
• Drive alignment across product/ IT teams and cross-functional leaders through clear communication, data-driven recommendations, and strategic roadmaps.
• Ensure that acquisitions fully realize their potential through streamlined digital, end to end experiences.

Product Development & Delivery:

• Oversee digital product operations, ensuring seamless delivery of high-quality digital experiences across multiple portfolios and customer segments.
• Establish and maintain robust processes for digital business product teams to ensure on-time and high quality product launches that meet both business goals and customer expectations.
• Collaborate closely with Engineering, Marketing, Sales, and Operations teams to deliver integrated product solutions that drive customer value and business outcomes.
• Lead digital business product roadmap planning, ensuring alignment with the company’s long-term vision and customer needs.

Team Leadership & Development:

• Lead, mentor, and grow the digital business product management team, fostering a culture of ownership, innovation, and accountability.
• Create an environment that encourages calculated risk-taking, rapid iteration, and learning from setbacks.
• Identify and develop high-potential talent, ensuring consistent growth and skill development within the team.
• Cultivate a failure-tolerant, experimentation-driven culture that fuels continuous learning and product innovation.

Data-Driven Decision Making:

• Leverage customer data, market insights, and performance metrics to inform product decisions and track post-launch outcomes.
• Define and monitor key performance indicators (KPIs) to measure product success, adjusting strategies as needed to optimize for business objectives.
• Foster a culture of data-driven decision-making within the product organization, ensuring that all product initiatives are grounded in solid analysis and customer insights.

Customer Experience & Product Vision:

• Ensure a consistent and exceptional customer experience across all touch points by aligning product management and design efforts.
• Serve as a digital business product evangelist, clearly communicating the vision, strategy, and measurable goals for customer acquisition and retention.
• Balance long-term strategic thinking with day-to-day execution, maintaining a sustainable pace for product development to ensure team well-being and delivery consistency.

Minimum Requirements:

• 10+ years of product management experience, with a strong track record of managing software products from inception through launch and iteration.
• 7+ years of experience building, mentoring, and leading product management teams.
• Strong technical proficiency, with proven effectiveness in collaborating with engineering teams.
• Exceptional quantitative, analytical, and problem-solving skills, with a deep understanding of agile product development methodologies.
• Proven ability to drive results in dynamic, fast-paced environments, making decisions with imperfect information.
• Excellent communication and leadership skills, with the ability to influence executives and lead cross-functional teams.
• Strong strategic and analytical capabilities, with a focus on data-driven decision-making.
• Knowledge of the energy industry and its technological landscape is a strong plus.

Preferred Qualifications

• Experience with agile development methodologies.
• MBA or advanced degree in a related field.
• Pervious experience in the renewable energy or smart home industry.
• Passion for consumer products and critical thinking skills.
• Empathy for homeowners and installers.
• Enthusiasm for driving innovation in residential and commercial energy adoption.

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Please refer the Job description for details