Senior Director, Sales and Marketing

at  FlyOver Attractions by Pursuit Collection

Overview:
We are in search of an exceptional and experienced marketing and sales leader to drive our revenue growth, enhance our brand, and support the delivery of unforgettable experiences at Flyover. The Senior Director of Sales & Marketing will play a vital role on the Flyover leadership team, focusing on maximizing revenue generation across all attractions.
This position will oversee global marketing and sales strategies, fostering customer acquisition, retention, and overall business expansion. Reporting directly to Flyover’s Chief Operating Officer, the ideal candidate will be a visionary leader with a robust background in marketing, sales and revenue management within the entertainment, tourism, or attractions sectors. This individual should excel at solving complex challenges in a fast-paced, collaborative, and results-driven organizational culture.
What is the compensation for this role?:
The salary range for this role is $165,000/yr - $185,000.00/year with a yearly short-term incentive of 25% the base salary. Pursuit offers a full suite of benefits, including flexible time off, an RRSP contribution matching plan, and discounts at our hotels, restaurants, and attractions. A full breakdown of benefits and perks will be discussed in the interview process.
What will you do in this job?:

CUSTOMER EXPERIENCE & ENGAGEMENT

• Customer-Centric Approach: Champion a customer-centric approach, ensuring that all sales and marketing efforts prioritize the guest experience.
• Data-Driven Personalization: Utilize data-driven insights to personalize marketing efforts and improve customer engagement and loyalty.
• Innovation: Innovate and implement new strategies to enhance the overall customer journey from awareness to post-visit follow-up.

MARKET EXPANSION & GROWTH

• New Market Opportunities: Identify and evaluate new market opportunities for expansion and growth, both geographically and through new product offerings.
• Market Entry Strategies: Lead market entry strategies, including partnerships, acquisitions, and new location development.

Budgeting & Financial Oversight

• Budget Management: Develop and manage the sales and marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Financial Tracking: Track and report on financial performance, making data-driven adjustments to strategies as needed.
• Collaboration: Collaborate with finance and operations teams to align revenue goals with broader business objectives.

This list describes a lot of what a this role does, but no job description can anticipate every single issue or project that could come up. Pursuit and Flyover Canada might need to reduce, add or change job tasks occasionally.
What skills and experience do you need for this job?:

EDUCATION AND EXPERIENCE

• Educational Background: Degree in Business, Marketing, Sales, or a related field; MBA preferred.
• Experience: 10+ years of progressive experience in sales, marketing, and revenue management, with a strong background in the entertainment, tourism, or attractions industry.
• Track Record: Proven track record of driving revenue growth and profitability in a multi-regional or global context.

SKILLS & ABILITIES

• Leadership: Experience managing and mentoring diverse teams.
• Strategy: Capable of strategic thinking while executing tactical actions in a fast-paced, dynamic environment.
• Team: Exceptional communication, negotiation, and interpersonal skills.
• Technical Skills: Expertise in digital marketing, CRM systems, and data analytics.
• Travel: Open to international travel as needed.
  To handle this job successfully, any person hired must be able to perform responsibilities as described. Pursuit will make any reasonable accommodation to help a person with disabilities perform their job. This job is based in Vancouver and legal ability to work in Canada is required.
  What will your work environment be like?:

Please refer the Job description for details