Senior eCommerce and CRO Manager

at  Absolute Collagen

We are Absolute Collagen, the Original Collagen Specialists & Sunday Times 4th Fastest Growing Business in Britain! Come and join us in a world of limitless potential, where absolute
possibilities become extraordinary realities.
Our values underpin our essence as an Absoluter. We believe in the power of absolute
possibilities, not just a catchphrase, but a guiding principle that fuels our innovation and drives
our success. We have determination to drive innovation. We see possibilities where others see
limitations. With an entrepreneurial spirit that challenges conventional thinking. We are agile and
work in collaboration to champion a fun, safe and sustainable Company.
With absolute possibilities as our mantra, we embark on a journey of continuous growth and
improvement, fuelling our passion to redefine what is achievable and make a lasting impact in our
industry. We recruit talented people from a diverse range of backgrounds and cultures, providing
equality and inclusivity for all to join our team regardless of age, sex, race, sexual orientation,
disability, or culture. We champion bringing your true self to work. Together, we embrace the
unknown, tackle challenges head-on, and create a future filled with endless opportunities.

CANDIDATE REQUIREMENTS:

• You should be comfortable speaking technically and translating commercial and operational needs briefing specific deliverables with time/cost business cases into technology partners and internal stakeholders.
• Proven track record of success in driving online sales and revenue growth.
• Strong understanding of eCommerce best practices and conversion optimisation techniques.
• Experience with a CMS platform, preferably Shopify, is essential.
• Excellent analytical and problem-solving skills.
• Experience in people management
• Strong communication, collaboration, and leadership skills.
• Ability to work independently and manage multiple priorities in a fast-paced environment.
• Have a data-driven approach to decision-making.

CULTURAL CAPABILITIES:

Our hiring decisions are driven by our values and beliefs;

• Empower others - We’re not a skin-deep beauty brand. We’re about building others up

by giving them the tools and resources they need to be the best version of themselves.

Importantly, we’ll never play on customers’ insecurities to get them to buy our products.

• Be absolutely yourself - Bring your true self to work. Recognise your strengths and

champion your differences.

• Accept others - We want to create a culture where people are encouraged to own who

they are and accept others for who they are.

• Be a pioneering spirit - Strive to lead the discussion and have an opinion in the collagen

market, being innovative and open to giving things a go without the fear of failure.

• Be transparent and fair - Not taking shortcuts, always being transparent and doing the

right thing by others.

• Never a number - No matter how big the business grows, keeping the personal,

supportive and tight knit culture alive.

• Always prioritise efficacy - Our team and products demonstrate an uncompromising

commitment to delivering on the benefits and claims we make.

• Be an Absoluter champion - Everything we do at Absolute Collagen has our customers

and employees best interests in mind

MAIN PURPOSE OF THE ROLE:

We are seeking a conversion-oriented eCommerce Senior Manager to join our growing team to drive commercial KPIs across acquisition and customer marketing. In this role, you will develop and implement best practices across CRO, digital marketing funnel and UX to maximise our digital revenue and customer experience.

KEY RESPONSIBILITIES:

• Lead and manage all aspects of our website and CRO operations, including platform management, product merchandising and 3rd party management.
• Hands-on Shopify CMS edits to improve UX, conversion and customer engagement.
• You will be responsible for maintaining and updating the website, ensuring a seamless user experience across all devices.
• Implement mobile first journey management and lead the team of two to adopt product management techniques to improve all areas of the site.
• Leverage web analytics and CRO best practices working with our Analytics team to identify areas for improvement and implement AB testing to drive commercial KPIs across acquisition and customer marketing.
• Work closely with marketing channel owners and development teams to ensure a cohesive online experience and optimal website performance.
• Analyse data and feedback to identify areas for improvement and enhance the customer journey to deliver incremental new customers from website improvements.
• Communicate effectively with all levels of the organisation, including brand, customer services, CRM, technology and analytics.
• Daily tracking and reporting on website performance and reporting on the key performance indicators (KPIs) of any website changes or CRO initiatives.
• Stay up-to-date on the latest eCommerce trends and technologies, and recommend innovative solutions to improve our D2C business.