Senior Email Strategist

at  Outliant

ABOUT US:

Outliant is a fully-remote, US-based, digital product development and startup consulting company, with a team of culturally diverse creators whose exceptional skills and talents help conceive seamless digital products. Our teams exhibit work-play energy that supports individual growth, as well as encourages the freedom of creativity and “thinking outside the box.”

REQUIREMENTS:

• Minimum of 5 years of experience in email marketing or a similar role.
• Proven track record of managing successful email campaigns.
• 5+ years of experience working in an agency company.
• Experience with copywriting.
• Proficiency in email marketing tools such as Hubspot, Active Campaign, Iterable, and/or others.
• Strong analytical skills with experience in using data to drive decision-making and optimize marketing strategies.
• Excellent written and verbal communication skills, focusing on crafting compelling email content.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Ability to juggle the multiple paths of a customer journey.

• Strategy Development: Design and implement end-to-end email marketing strategies, including promotional, transactional, and automated campaigns, to maximize customer engagement and lifetime value.
• Campaign Management: Oversee the creation, scheduling, and deployment of email campaigns, ensuring alignment with overall marketing objectives and brand voice.
• Audience Segmentation: Utilize data analytics to segment email lists based on customer behavior, preferences, and demographics to deliver personalized content.
• Performance Analysis: Monitor and analyze key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates.
• A/B Testing: Conduct regular A/B testing on subject lines, content, and design to improve engagement and effectiveness of email campaigns.
• Collaboration: Work closely with cross-functional teams to ensure cohesive marketing strategies and effective execution.
• Market Research: Stay updated on industry trends and emerging technologies to innovate and enhance email marketing strategies.