Senior EMEA Product Manager, Thermal Therapeutics

at  Boston Scientific Corporation

Work mode: Hybrid
Onsite Location(s):Dusseldorf, NW, DE
Additional Locations: Italy-Milan; France-Voisins le Bretonneux; Spain-Madrid; United Kingdom-Hemel Hempstead

ABOUT THE ROLE

The core objective of this role is to support the relevant product franchise(s) in achieving the goals and objectives of their Division. This person should drive the achievement of business growth through focused market/competitive analysis and the development of a tactical marketing plan in coordination with the sales and marketing organization.

This is a strategic position in the EMEA Marketing organization. The successful candidate will be managing:

• The key strategic products franchise, POLARx Cryo Ablation system, to support the growth of Boston Scientific (BSC) in the Atrial Fibrillation (AF) Market.
• The RF products franchise to protect and grow BSC position into the EP Market.

The unique BSC Cryo technology and the RF contact force products will complement the PFA portfolio enabling Boston Scientific to be the only company to offer physicians comprehensive therapeutic options tailored to individualized patient needs.
Through impactful marketing strategies and tactics, this role will help the EMEA organization to maximize market penetration and gain share.

IN THIS ROLE, YOU WILL BE RESPONSIBLE FOR

• Market Development: Assists in the development and responsible for the execution of post market strategies; Identifies clinical/market trends and suggests new product/marketing opportunities; Creates and manages Physician training programs; Responsible for the development and implementation of strategic marketing plans for product areas consistent with the overall franchise goals and Strategic Plan; Supports field execution of marketing programs through active presence in the field, working with sales representatives and clinical specialists; Develops creative approaches to market existing/new products; Assists in creating reimbursement strategies.
• Building and Maintaining Relationships: Identifies and develops relationships with key opinion leaders in the field; Develops support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues; Develops and maintains relationships with key functional areas including Global marketing, market research, clinical and regulatory.
• Planning and Analysis: Develops operational product launch strategies and identifies product roll-out strategy; Franchise/product responsibility for developing competitive strategy and product analysis; Assists in providing market potential/analysis in developing market planning documents that encompass strategic planning, marketing plans, P.E.R.’s, etc.; Understands how product profit/loss is impacted by consignment plans, national contracts, etc.; Responsible for tracking financial performance of product, analysis of issues and action plan development to achieve revenue objectives in collaboration with sales management; Development and management of the franchise budget (including programs, promotion, advertising, etc.).
• Product / Market Management: Responsible for developing, coordinating and executing product training; Facilitates Physician to Physician training and selling; Development of downstream sales tools to support sales execution; Drives and coordinate adapted customer programs; Develops and implements promotional activities/materials for the franchise; Defines and executes professional conference strategies and tactics for franchise/products; Develops and implements launch strategies, including launch package.
• Quality: Ensures awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific; As interface to Customer and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors; Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns.