Senior Engagement Strategist

at  Ogilvy

ABOUT OGILVY

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

ABOUT THE ROLE

The Senior Engagement Strategist resides within our integrated strategy organization and plays a pivotal role in developing and executing impactful engagement strategies for our healthcare clients. This role focuses on HCP engagement and requires a deep understanding of the healthcare landscape, including its regulatory nuances. The ideal candidate will be a strategic thinker passionate about uncovering actionable insights and translating them into compelling, omnichannel engagement plans.

WHAT YOU’LL DO

• Led the development and implementation of HCP engagement strategies, from segmentation and targeting to channel selection and activation, working towards independent ownership of large-scale projects.
• Leverage data and research to inform strategic decisions, ensuring all recommendations are grounded in evidence and aligned with client objectives.
• Conduct comprehensive audits of existing client engagement efforts, identifying opportunities for optimization and growth.
• Develop robust engagement approaches for HCP audiences, considering specialty, practice setting, digital behavior, and other relevant factors.
• Craft integrated strategies that connect brand messaging with HCP needs and preferences across multiple touchpoints.
• Contribute to new business pitches, showcasing Ogilvy Health’s expertise in HCP engagement.
• Develop impactful content strategies tailored to multiple audiences (Direct to consumer, Healthcare professionals, and Patients/Caregivers), ensuring alignment with brand guidelines and regulatory requirements.
• Analyze campaign performance data, providing optimization recommendations and actionable insights to clients.
• Collaborate closely with cross-functional teams, including creative, media, medical, and account management, to ensure seamless execution of engagement strategies.
• Stay abreast of industry trends and best practices in HCP engagement, continuously seeking opportunities to innovate and elevate our offerings.
• Present strategic recommendations and campaign performance results to internal stakeholders and clients.