Senior Events Marketing Executive

at  Xelix

ABOUT XELIX

Xelix is an enterprise SaaS company building the Control Centre for the CFO office. We work with some of the largest companies in the world and have a hugely exciting product roadmap in place. Initially focusing on the Accounts Payable (AP) space, we aim to reduce payment risk through the detection of AP errors, and to improve efficiency by automating manual processes. At the heart of our product, we leverage machine learning techniques developed by our in-house data science team to provide a more sophisticated offering than existing solutions.

WHO WE’RE LOOKING FOR

We’re looking for a switched on, proactive and energetic person to help Xelix reach new heights. A collaborative, dynamic and super-organised professional who’s passionate about delivering world-class events and experiences, will get us very excited!

REQUIREMENTS

• 3+ years’ B2B events experience
• Experience playing a major role in end-to-end event management
• Strong copywriting skills and email marketing experience
• A well-organised, detail-oriented and effective communicator
• Solution-focused with a keen curiosity to test, learn and optimise
• Ability to get stuck in from day one, bring new ideas to the table and take on growing responsibilities as our events programme scales
• Good proficiency in MS applications including Word, PowerPoint, Excel, Outlook and Teams

ABOUT THE ROLE

A key position within Xelix’s marketing team; this is a very exciting opportunity for an ambitious event marketer passionate about delivering world-class events and accelerating growth at a fast-moving AI-based SaaS business.
The Senior Event Marketing Executive role is hands-on, fast-paced and offers a great level of autonomy. Working alongside the Event Marketing Manager, you’ll play a key role in helping plan, organise and execute our global events programme, which is instrumental to Xelix’s growth.

RESPONSIBILITIES

Event management - Help deliver a busy events calendar that’s been designed to drive awareness, generate new business opportunities and nurture existing relationships. Clear communication, attention to detail and excellent organisational skills are needed here.

You’ll work across a variety of events, ensuring smooth operations for all:

• Third-party conference sponsorship
• Xelix hosted (or co-hosted) in-person events (dinners, lunches, breakfasts, roundtables, workshops and roadshows)
• Xelix hosted (or co-hosted) virtual events (industry roundtables, customer user groups and masterclasses)
• Xelix’s annual flagship event (Xelix Connect)

Campaign Management and Demand Generation - Drive awareness and engagement around key events by collaborating with various teams to deliver cross-channel campaigns. Ensure each campaign is well-timed and focused on capturing high-quality leads that fit our Ideal Customer Profile (ICP) by utilising email, social media, direct mail and paid advertising as well as Sales, Customer Success and Partnerships channels.
Content Marketing - Work with Content Marketing to create and coordinate event-specific materials and live content agendas. Materials include brochures, posters, speaker presentations, merchandise, competitions and giveaways to help increase engagement and maximise success. You will also work on event-specific social media content, from writing captions to creating visuals to providing direction to onsite reps for capturing live content.
Collaboration and enablement – Analyse event performance and gather thoughts, feedback and ideas to help improve future events. Track, manage and monitor event leads in Hubspot, ensuring they are correctly recorded and worked by the Sales team in line with internal SLAs.