(Senior) Executive/Assistant Manager, Communications (Social Media)

at  National University Hospital

KEY REQUIREMENTS

• University degree preferably in mass communications, public relations or journalism
• Minimum three years’ relevant work experience, with a proven track record in managing social media platforms and campaigns
• A good writer with a deep understanding of social media platforms
• Good communication and interpersonal skills, creative, meticulous and results-oriented
• Able to work independently in a fast-paced environment

ABOUT DEPARTMENT AND PURPOSE OF THE POSITION

We are looking for an (Senior) Executive/Assistant Manager with a proven track record to manage and execute our social media strategies to enhance the hospital brand presence. The ideal candidate will be an all-rounder who is able to support the hospital in the whole suite of communications activities.

KEY RESPONSIBILITIES

Social Media

• Develop and manage channel-specific campaigns and content for social media platforms such as Linkedin, Instagram, Facebook, Youtube and TikTok
• Increase engagement through high-quality social media content
• Manage the social media calendar, schedule posts using social media tools, and nurture our brand ambassadors to amplify the hospital’s presence as Singapore leading university hospital
• Evaluate the effectiveness of campaigns and content, and to recommend creative iterations to optimise performance and to meet our business goals
• Monitor social media conversations and respond to queries

Other responsibilities

• Provide communications counsel to clinical, nursing, allied health and operations departments to ensure consistency in messaging
• Custodian of corporate identity and branding - including editorial oversight for collaterals
• Crisis communications including participation in emergency preparedness exercises