Senior Executive, Marketing & Communications(6852)

at  NATIONAL UNIVERSITY HEALTH SYSTEM PTE LTD

Join us in our mission to transform the healthcare landscape in Singapore!
NUHS@Home is an innovative hospital-at-home service programme designed for eligible patients who prefer and can receive hospital level care in a familiar environment.
The dynamic NUHS@Home team is looking for passionate and innovative new members to join us as we co-create and develop a new care delivery service for our patients.
As a Senior Executive for Marketing and Communications with NUHS@Home, you will play a vital role in assisting the Communications Lead in developing and executing multi-channel campaigns and initiatives to promote NUHS@Home and its home hospital services. This position will help drive marketing, communications and outreach efforts to support NUHS@Home’s growth objectives as it scales up nationwide.

Job Responsibilities

• Support the Communications Lead in developing and implementing an integrated marketing and communications strategy and calendar
• Manage NUHS@Home’s website content, social media channels and digital marketing efforts to showcase its services, patient stories and achievements
• Support Communications Lead in the development of educational resources and publicity materials for patients, caregivers and healthcare partners on how NUHS@Home can supplement in-person care
• Carry out assigned tasks and duties to ensure that the communications activities meet the goals and objectives of the overarching communications strategy.
• Support stakeholder and community engagement events to promote NUHS@Home to hospitals and partners.
• Collaborate cross-functionally to ensure communications and marketing aligns with clinical, operations and business goals
• Other duties as and when required to support the overall marketing and communications objectives

Requirements

• Bachelor’s degree in Mass Communications, Literature, English Language, Journalism, Public Relations, or a related discipline, etc
• Strong interpersonal relationship skills; is a team player who also works well independently.
• Organised and meticulous, strong in admin functions
• At least 2 to 3 years of experience in a similar role. Social media agency / roles experience is a plus.
• Excellent oral and written communications skills
• A proven and successful track record with a strong portfolio in digital and social media marketing
• Tech savvy and up to date with social media trends, platforms and best practices on Facebook, IG, LinkedIn and Tik Tok
• Proficient in using social media tools such as publishing, analytics and reporting
• Able to take good videos and photos in the social media context
• Willing to accommodate the real-time nature of social media and possess a sense of urgency to put up posts immediately outside of working hours (E.g. weekends on an ad hoc basis)
• Working knowledge of Workplace by Facebook will be an added advantage

• Support the Communications Lead in developing and implementing an integrated marketing and communications strategy and calendar
• Manage NUHS@Home’s website content, social media channels and digital marketing efforts to showcase its services, patient stories and achievements
• Support Communications Lead in the development of educational resources and publicity materials for patients, caregivers and healthcare partners on how NUHS@Home can supplement in-person care
• Carry out assigned tasks and duties to ensure that the communications activities meet the goals and objectives of the overarching communications strategy.
• Support stakeholder and community engagement events to promote NUHS@Home to hospitals and partners.
• Collaborate cross-functionally to ensure communications and marketing aligns with clinical, operations and business goals
• Other duties as and when required to support the overall marketing and communications objective