Senior Facebook Media Buyer - CA

at  DOE Media

WHO WE ARE

DOE Media is a premier, data-driven firm specializing in global digital advertising and retention marketing. Our expertise lies in crafting sophisticated solutions that drive substantial growth for partners, ranging from dynamic startups to Fortune 500 brands. With a versatile portfolio, we engage with both B2B and B2C partners, including eCommerce, franchises, luxury, technology, apps, sports, events, financial services, and retail. DOE Media has generated over $750+ million in trackable, profitable online revenues.
Founded by seasoned entrepreneurs with a history of successfully building, scaling, and exiting direct-to-consumer (D2C) businesses, DOE Media is committed to delivering EBITDA-driven growth for our valued partners.
Embracing a culture built on the pillars of Data Over Ego, Partners as the Hero, Cutting Edge Knowledge - We are the Experts, Professionalism, and Work Ethic defines who we are. If your values resonate with ours, we’re eager to meet you!

• Develop and implement comprehensive paid strategies to increase brand visibility and recognition, and drive new user acquisition and leads via paid Facebook and Instagram campaigns
• Dive deep into client brands to best understand needs, value proposition, products, and aesthetic
• Utilize Facebook Ads Manager, Google Analytics, Lifetimely, and Supermetrics to develop insights and action items intended to increase client revenue MoM
• Monitor purchased media to ensure advertisements appear as planned across Facebook and Instagram
• Compile regular reports and dashboards to quantify results and communicate insights to the client
• Prepare advertising timelines for client onboarding, launch, and ongoing account maintenance
• Write compelling advertisement copy for Facebook and Instagram campaigns with the objective of generating action and engagement from targeted audience
• Keep up-to-date with target audience preferences to proactively suggest new campaigns
• Conduct thorough competitive research of products, markets, services, and current competitor strategies
• Surface new digital technologies developments, trends, techniques, and tools to leadership
• Communicate updates, progress, and challenges with clients and internal stakeholders
• Utilize emerging technologies like Chat GPT to help writing copy, come up with ideas, and work more efficiently.
• Put together creative briefs based on the media buying strategy, working with in house and partner designers to execute ads that will work