Senior Global Marketing Analytics Manager

at  SoftwareONE

Job Function: Marketing & Channel The role:
Location: UK or US East Coast
Reporting to Global Head of Marketing Technology & Operations (based in the US)
SoftwareOne, a global software and cloud technology solutions provider has embarked on a marketing transformation journey. As a critical part of this, we are now looking for a Senior Global Marketing Analytics Manager to work directly with our Marketing Leadership Team to maximize marketing impact on one of our core channels, while we modernize processes and improve the sites content and user experience.

The Marketing Analytics Manager is responsible for tracking marketing KPI attainment and analysing performance of marketing campaigns. As a key member of the Marketing Management & Operations team, the Marketing Analytics Manager defines, builds, and manages the reporting and dashboards that allow the marketing and sales teams to quickly understand what was delivered by marketing activities, focusing on:

• Tracking execution against targets for contact acquisition, engagement, and opportunity creation
• Analyzing campaign performance and ROI to identify gaps and opportunities for optimization
• Reporting progress to Marketing and Sales leadership on a weekly basis
• Training marketing staff on how to understand and use analytics

YOUR SKILLS:

• Bachelor degree in Marketing, Business, Mathematics, or equivalent work experience. Higher learning and additional certifications are a plus
• 5+ years hands-on marketing analytics experience, including data acquisition, reporting, visualization, and analysis
• Deep expertise with Excel (you can whip up reports and analyses in no time) – SQL preferred.
• Professional experience leveraging PowerBI
• Subject matter expertise with Google Analytics (you know where everything is and can create custom dashboards in a flash)
• Knowledge of and hands-on experience with other martech reporting & analytics tools are a nice bonus, too
• 4+ years of experience with CRM (Dynamics/Salesforce) and Marketo, preferred candidates will have API integration experience
• Some demonstrated experience with multi-touch attribution models to evaluate and determine campaign contribution and effectiveness.
• HUGE plus if you have modeling and predictive analytics experience
• Must be able to talk business. Provide insights into what is working and what is not, then provide informed guidance on how to evolve and improve

The Marketing Analytics Manager is responsible for tracking marketing KPI attainment and analysing performance of marketing campaigns. As a key member of the Marketing Management & Operations team, the Marketing Analytics Manager defines, builds, and manages the reporting and dashboards that allow the marketing and sales teams to quickly understand what was delivered by marketing activities, focusing on:

• Tracking execution against targets for contact acquisition, engagement, and opportunity creation
• Analyzing campaign performance and ROI to identify gaps and opportunities for optimization
• Reporting progress to Marketing and Sales leadership on a weekly basis
• Training marketing staff on how to understand and use analytic