Senior Global Marketing Manager LEGO® NINJAGO®

at  LEGO

JOB DESCRIPTION

Are you excited to develop new IP experiences and go to market strategies to bring joy and aid kids to build up their confidence all around the world? Then join this amazing opportunity as our new Senior Global Marketing Manager for LEGO® NINJAGO® in Billund, Denmark!

Enroll as Senior Global Marketing Manager to drive LEGO® NINJAGO as a communication lead and a brave Ninja. Collaborating closely with the team of 3 people, you play a key role in leading, developing, and innovating the marketing activities for the most successful home-grown IP of all times! Work across various functions to identify consumer, shopper, and retailer insights and implement marketing activities that will continue to grow the profitability of the IP, while securing its growth. Your key responsibilities will include:

• Drive and own the communication strategy and execution from brief to playbook, to final toolbox and editorial plan delivery across the different communication initiatives.
• Identify new ways to reach consumers and shoppers through adopting a “test and learn” approach, helping us to address and differentiate between a broad target audience with various IP affinity levels: younger, older and their parents, adult fans, exploring new communication touchpoints and ways to engage to build and fuel Fandom across ages.
• Collaborate with our Content Development, Production and Distribution (EPIC) teams to develop the best-in-class content buzz and content viewership. Lead, guide and inform the regions into implementation of content, product and marketing alignment strategies.
• Be the guardian of an amazing IP experience across the ecosystem and secure execution of visual identity consistency in all marketing assets and channels.
• Build and lead strong relationships and collaborate cross functionally with various partners across the LEGO eco-system to create compelling entertainment extensions and engaging consumer activations from planning to actual execution.
• Build and apply validated knowledge around effectiveness and efficiency of our marketing campaigns.
• Be the sparring partner for the LEGO® NINJAGO marketing team - informing the overall vision and long-term strategic direction.

.