Senior Growth Manager

at  Driven Properties

We are looking for an experienced Senior Growth Manager to spearhead our paid media strategy and lead a team focused on driving business growth through Google Ads, PPC, ad tech, Meta campaigns, bidding platforms, and other digital channels. The ideal candidate will have a proven track record of successfully managing paid media campaigns, preferably within the real estate sector, and be an expert in leveraging data-driven insights to achieve outstanding results.

QUALIFICATIONS & SKILLS:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 5 years of experience in paid media, with a strong focus on Google Ads, PPC, and bidding platforms.
• Proven success in managing high-budget campaigns with measurable results.
• Experience in the real estate industry is strongly preferred.
• Deep understanding of ad tech, analytics tools, and performance optimization strategies.
• Exceptional leadership and team management skills.
• Strong analytical mindset and attention to detail.
• Excellent communication and collaboration skills.

• Strategic Leadership:
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• Develop, implement, and oversee the paid media strategy to drive growth, maximize ROI, and meet business objectives.

• Provide leadership, guidance, and mentorship to the paid media team, fostering a culture of innovation and performance excellence.
• Campaign Management:
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• Oversee the end-to-end management of Google Ads, PPC, Meta campaigns, and other paid media channels.

• Optimize bidding strategies, targeting, ad creatives, and performance metrics to ensure maximum impact and efficiency.
• Data-Driven Decision Making:
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• Analyze campaign performance using advanced analytics tools and provide actionable insights to improve results.

• Utilize data to identify opportunities for growth and address challenges proactively.
• Ad Tech & Innovation:
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• Stay updated on the latest trends, technologies, and platforms in paid media and ad tech.

• Identify and implement new tools, platforms, and strategies to enhance campaign performance and team productivity.
• Collaboration:
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• Work closely with other teams, including branding, content, and sales, to ensure alignment across campaigns and business goals.

• Liaise with external partners and agencies to enhance campaign delivery and results.