Senior Growth Manager

at  Ruby Labs

ABOUT US

Able empowers individuals to achieve lasting weight goals and optimal health through a personalized program unlike any other. Combining proven science with dedicated 1-on-1 coaching, we go beyond traditional weight loss apps by addressing all aspects of well-being: sleep, nutrition, movement, stress, and medication. Our data-driven approach and expert guidance ensure a tailored experience, while user-friendly technology keeps you connected and supported. Join Able and make a real difference in people’s lives, one healthy step at a time.

ABOUT THE ROLE

Join our team as a Senior Growth Manager and take the lead in optimizing user activation, retention, revenue, and customer lifetime value (CLV) across our product portfolio. We’re seeking a data-driven professional to drive continuous product experimentation and iteration, directly influencing Able’s revenue targets. If you’re passionate about growth and ready to make a significant impact, this role is for you.

WHAT YOU’LL DO

• Build a roadmap and take product concepts from ideas through validation, shipping, measurement, and iteration.
• Setting and ensuring KPIs in product-related metrics, such as activation, retention, referrals, revenue, and CLV.
• Maximize landing page, site and funnel experiences by identifying trends, customer insights, opportunities to scale customized experiences, and new areas to test
• Drive the A/B testing program with a focus on implementing strategies that improve conversion rates – install conversion and subscription conversion
• Measure cohort CLV performance by acquisition channel/campaign creating a feedback loop with the marketing team.
• Serve as a subject matter expert on the design of experiments including test structure, sequencing, the definition of primary and secondary success metrics, and experiment duration calculations
• Implementing behavioral psychology methods into the buying funnel to improve conversions and increase ARPU.
• Lead and guide the team in identifying product opportunities, defining product problems, and delivering product solutions throughout the product life cycle.