(Senior) Growth Marketing Manager

at  MyCamper

MyCamper is the largest sharing platform for camping vehicles in Sweden, Norway, Finland, Denmark and Switzerland. At MyCamper, we’re on a mission to make camping accessible to everyone, giving people the freedom to explore while making better use of existing resources. By connecting camping enthusiasts with vehicle owners, we’re creating unforgettable experiences and promoting a more sustainable way to enjoy the great outdoors.
The MyCamper marketing team blends traditional marketing expertise, like insights from The Long and the Short of It, with cutting-edge growth methodologies and a modern tech stack. We leverage a mix of channels, from TV and radio to digital, with the goal of maximizing marketing effectiveness. Through tools like Supermetrics, Equals, and the Google Stack, we gather and synthesize data to refine our strategies continuously.
As Growth Marketing Manager, you’ll design, manage, and optimize digital marketing campaigns, leading MyCamper’s customer acquisition efforts. You’ll drive the performance of campaigns across channels, use data to inform decisions, and identify growth opportunities that align with our business goals.

Tasks

• You lead the customer acquisition through paid social media campaigns and other channels like search or display advertising (incl. budget management)
• You develop, test and implement creatives for performance marketing channels regularly and exchange non-performing assets bi-weekly to improve our CACs.
• Together with freelancers and/or agencies, you create engaging creatives and enhance MyCamper’s visual language and messaging.
• With structured experiments, you optimise the conversion rate of our landing pages.
• You analyse and report the performance of your activities with the common BI and analytics tools and share insights within the company.
• By creating a scalable system for influencer collaborations, you ensure an ongoing inflow of new, useful content and create brand awareness in MyCamper’s target audiences.

Requirements

• You have at least four to seven years of experience in growth marketing. Preferably with a focus on paid social media.
• Experience with creating and testing new ad creatives and adapting them to different channels with internal and external resources.
• You can leverage performance data to make informed campaign decisions, e.g. by combining different data sources using Zapier, Google Sheet Scripts or similar You have strong analytical skills to evaluate performance, take data based decisions and report campaign performance.
• Proficient in English and at least one market language (German, French, Swedish, Norwegian, Finnish, Danish).

Nice to have

• Knowledge of SEA and SEO is a plus.
• You have built or used AI solutions to improve marketing effectiveness.
• Category B driving license.

Benefits

• Chance to shape a fast growing international tech startup and become part of MyCamper’s success story.
• Flat hierarchies in a motivated, dynamic, and ambitious team across 3 locations (Uppsala Sweden, Basel Switzerland, Mostar Bosnia-Herzegovina) and remote.
• Regular international team events in one of our locations.
• 4 weeks working from anywhere and 40% home office.
• 50% discount on camper rentals through MyCamper.
• 500 EUR perks budget per year that can be used for education or personal health.

If you’re interested, please submit your CV and cover letter in English. We’ll get back to you within 7 days and invite you to a phone call if your profile meets our expectations. During the hiring process you’ll have the chance to talk to the hiring manager, meet a few of your new team members and ask all the questions you want to ask.
Thank you for applying! We can’t wait to meet you

• You lead the customer acquisition through paid social media campaigns and other channels like search or display advertising (incl. budget management)
• You develop, test and implement creatives for performance marketing channels regularly and exchange non-performing assets bi-weekly to improve our CACs.
• Together with freelancers and/or agencies, you create engaging creatives and enhance MyCamper’s visual language and messaging.
• With structured experiments, you optimise the conversion rate of our landing pages.
• You analyse and report the performance of your activities with the common BI and analytics tools and share insights within the company.
• By creating a scalable system for influencer collaborations, you ensure an ongoing inflow of new, useful content and create brand awareness in MyCamper’s target audiences