Senior Insights Analyst, EMEA, Global Marketing

at  Ingredion UK Limited

20097 Hamburg, Hammerbrook, Germany -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate17 Dec, 2024Not Specified19 Sep, 2024N/AProject Management Skills,Analytical Skills,Presentation Skills,Market Research,Time ManagementNoNo
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Description:

SENIOR INSIGHTS ANALYST, EMEA GLOBAL MARKETING

LOCATION: Manchester or Hamburg
REPORTS TO: Manager, Global Attitudinal Research and EMEA
WORKPLACE POLICY: hybrid
Ingredion’s Global Insights Center of Excellence (CoE global Marketing) is seeking a highly motivated Consumer and Market Insights professional to join our team. The Global Insights CoE cultivates Voice of Consumer and Voice of Customer insights based on primary proprietary research, understanding of markets is by also utilizing secondary sources of information and data.
The focus for this role will be on EMEA ensuring deeper learning and understanding of the local markets as well as to offer the best support for the regional business. You will have the opportunity to work with members of our Marketing/BD/Sales teams and other key partners across our marketing segments and business platforms within region; supporting key initiatives with knowledge of the marketplace and consumers.
The individual will also have opportunities to collaborate with the Global team on projects as appropriate, as well as contribute to the insights support of the global Savory category.

QUALIFIED CANDIDATES NEED TO HAVE:

  • Bachelor’s degree or equivalent, advanced degree in Psychology, Statistics, Consumer Research is preferred
  • A minimum of 5 years of professional experience (agency or in-house) in quantitative market research
  • Hands-on experience running quantitative studies e2e
  • Experience with B2B / B2C multinational companies
  • Strong experience in data analytics and reporting (e.g. use of Excel and PowerBI highly beneficial)
  • General understanding of statistical references (weighting, sig differences, correlations, regressions)
  • Experience with Point-of-Sale (POS) data (e.g., IRI, Nielsen) and use of online POS platforms to build search parameters. Knowledge of key measures (e.g., ACV, TPD, velocities) and attributes.
  • Experience and comfort with online DIY Survey programming tools (no coding necessary)
  • Familiar with social analytics and machine learning
  • An ability to design, organize, and analyze large data sets
  • Excellent oral and written English

DESIRABLE REQUIREMENTS:

  • Experience in running qualitative research studies
  • Pharma / health / nutrition, Food & beverages of Food ingredients indusry knowledge is highly beneficial

REQUIRED BEHAVIOURS AND SKILLS:

  • Solid interpersonal and presentation skills
  • Strong time management & project management skills with the ability to manage multiple projects simultaneously
  • A desire to challenge status quo to optimize insights deliverables
  • Data savviness with proven mathematical and analytical skills
  • Curious by nature and passionate about market research
  • Analytical and logical, and able to see the big picture amidst details

How To Apply:

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Responsibilities:


REQUIREMENT SUMMARY

Min:N/AMax:5.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Marketing

Graduate

Psychology statistics consumer research is preferred

Proficient

1

20097 Hamburg, Germany