Senior Insights Analyst

at  On The Beach

WHO WE ARE

¡Hola!
Were On the Beach. Theres over 500 of us, mostly at home, and sometimes in our office in Manchester.
We send nearly two million people on holiday every year (not together) and were expecting to get to three million pretty sharpish. Why? Because were the only holiday company who truly gets why going on your jollies is the most wonderful time of the year.
With our market-leading offers, scalable, flexible and innovative technology, strong customer-value proposition and low cost base, we’re challenging existing players and redefining how customers book, manage and experience their holidays.
On the Beach Group plc is one of the UK’s largest online beach holiday retailers, with significant opportunities for growth so our storys only really just begun… We’re on the lookout for talented, beach-loving people to join us and contribute to the next chapter of our story.
You will get to work on interesting projects and will be given the tools and autonomy to have the chance to make your impact on our growth plans.
We’re a down to earth and friendly bunch, with little bureaucracy or hierarchy, and whilst we may have grown in size, we’ve not lost our entrepreneurial spirit. It’s in our DNA.
You’ll find diverse teams, reflective of the world we live in and the customers we serve. We believe strongly that difference, not uniformity, is critical to our success. We know that better decisions happen when they are made by a range of voices, perspectives and experiences. As an equal opportunities employer, we value and welcome applications from all sections of the community.

KEY SKILLS

• Effective Communicator
• Strong Problem Solver
• Forensic Analytical Thinker
• Advanced Excel or Google Sheets
• Advanced Python
• Advanced SQL

Beneficial:

• Hands on ETL experience
• Visualisation (e.g. Data Studio / Power BI / Tableau)
• Knowledge of cloud based tech stacks (especially GCP, AWS)
• Experience with Databricks
• Advanced Analytical Methods (e.g. Bayesian statistics, modelling, segmentation

ABOUT THE ROLE

We are on the lookout for a passionate, innovative Senior Insights Analyst to join our growing Marketing Analytics team here at On the Beach.

This role has three main focus areas:

• To own the relationship with and support the CRM marketing team to optimise our use of customer data.
• Use data to better understand customer LTV and how this can be used to inform planning and budget allocation.
• Support the wider marketing team in working towards creating a view of the customer and how we can move away from channels operating in silos.

Youll need to be both curious and tenacious particularly about people and their behaviour. Achieve a deep understanding of our site, the market and our commercial metrics to spot opportunities and problems seeing both through to resolution. You will be a key player in supporting our ambition to be the number one beach holiday provider in Europe.
Travel is an extremely dynamic and fast-paced industry so you will get the opportunity to work on many varied projects involving data.

KEY DUTIES

• Provide Data and Analytics leadership into our CRM team to help optimise the data we can use for customer profiling and targeting.
• Conduct and support deep dives into campaign performance to help identify future opportunities.
• Use data to help improve understanding of our customers and their LTV to the business.
• Ensure data and insights are connected to actions that the business can take and be comfortable working at pace across a range of applications to achieve this
• Support wider team in building out a best in class data environment