Senior International Account Manager - Food

at  Eat Real and Proper Snacks

THE PERSON:

We are looking for a dynamic and experienced food sales professional, who’s looking for their next big challenge. They should have a proven track record of managing large national retail customers (in UK or International markets) and driving growth through working with distributors is preferable. They will have an entrepreneurial approach to their work - able to work independently, roll-up their sleeves and get hands on to do what needs to be done at pace. Highly commercial, a strategic mindset and proven ability to build powerful, relationships, are essential. Finally, they will be proactive, results-driven, and energised by new opportunities and challenges.
At WARP, we have a big plans to lead the way in snacking and our ambitions are global. Our two brilliant brands have already got strong presence in international markets, but this role will be crucial in expanding our presence further. The role will focus specifically on growing our Irish market and supporting our launches & acceleration plans on Eat Real and PROPER in other Tier 1 and 2 European markets. This is an incredibly exciting opportunity for someone who wants to see and feel the impact they’re making at work – for someone who is not just passionate about sales but about building long-lasting, international visibility for two powerful, challenger brands.

REQUIREMENTS:

• Minimum 6 years’ experience working in a fast-paced FMCG environment (in UK or international sales roles)
• Experience managing and driving growth in large customers, ability to demonstrate end-customer impact is essential
• Experience managing distributors is preferable
• Experience working in Irish or other EU markets is a plus but not mandatory
• Highly numerate, comfortable interpreting complex data sets and working in Excel
• Brilliant communicator & storyteller, influencing is a super-power
• Demonstrable commercial acumen with proven experience in P&L ownership
• Ability to travel internationally (approx. once per month)

THE ROLE:

As the Senior International Account Manager, you will be based out of our London office and will be responsible for managing and growing sales in Ireland through our distributor partner and helping to launch + accelerate our brands in other Tier 1 and 2 markets. Using the power of a distributor model, you will need to ensure they are aligned with our brand values, activities and business objectives. Your role will involve a mix of strategic planning, utilizing data, relationship building, and hands-on execution to maximise sales opportunities and go after our ambitious global vision for the brands.

RESPONSIBILITIES:

Distributor Management: Develop and maintain strong relationships with key distributors in Ireland and other Tier 1 and 2 markets to drive growth. You will be the key point of contact for our distributors’ brand management teams.
Market Strategy: Support the International Director to create & influence our distributors to implement effective sales strategies tailored to the unique needs of each market, focusing on both brands, Eat Real and PROPER.
Performance Analysis: Monitor sales performance, analyse available category data and market trends, to provide regular reports to drive strategic recommendations.
Distributor Support: Provide training, support, and resources to distributors to ensure they are well-equipped to represent our brands effectively.
Business Development: Identify and pursue new business opportunities within the assigned territories to expand our market presence.
Brand and marketing partnership: Work closely with the marketing team to align sales initiatives with brand campaigns and promotional activities.
Budget Management: Ensure close monitoring of trade spend agreements with our distributor partners & where possible influence to drive better spend efficiency & growth. Ensure that we have clear annual spend agreements with distributors aligned to our internal budget processes.
Market awareness: travel to Ireland and other markets where needed, to meet with distributors, conduct market visits, and attend trade shows or industry events
Cross-functional Collaboration: Collaborate with internal teams and in particular marketing, finance, and supply chain, to ensure seamless execution of sales strategies and optimal product availability.