Senior Legacy Marketing Executive

at  Great Ormond Street Hospital Charity

Would you like to be part of a team at GOSH Charity which helps deliver a significant income stream supporting the work of Great Ormond Street Hospital (GOSH)? Do you have great communications skills and project or campaign management experience?
The purpose of this role is to lead on the day-to-day delivery of legacy marketing campaigns supporting the charity’s ambitious transformational growth plans to drive voluntary net income.
Working across multiple channels including digital, DRTV, telephone fundraising and offline, this role will lead on working with internal stakeholders and agency partners day to day to deliver legacy marketing campaigns on time, to budget, meeting KPIs.

SALARY

The salary for this position is £34,821. We operate a hybrid working policy of 2 days in the office per week.

Key Responsibilities

• You will take responsibility for day-to-day campaign management across the legacy marketing programme through defining campaign briefs, timing plans and KPIs against agreed budgets, for the free wills programme and legacy marketing campaigns through DRTV, telephone, digital and direct mail.
• You will manage third party agencies in delivery of day-to-day programme actions and to ensure that all activity reflects the values of the charity.
• You will be knowledgeable about data, its analysis to support the creation of supporter journeys taking appropriate opportunities to inspire legacy giving.
• You will be an advocate for legacy giving and contribute to the wider Fundraising team, taking a proactive approach to working in a high-performing and collaborative environment.
• You will work collaboratively across the directorate to ensure programmes are integrated and that opportunities to maximise lifetime value of supporters are leveraged to achieve wider fundraising impact goals.

Skills, Knowledge and Expertise

• Proven experience in campaign or project management
• Experienced in tracking and reporting on performance, including budget management, taking remedial steps to address under-performance.
• Strong knowledge of legacy marketing techniques
• Excellent interpersonal, communication and campaign delivery management skills to drive effective engagement with internal and external stakeholders and agencies
• Confident in data analysis to help inform supporter journey engagement strategies

About The team
Sitting in the wider Fundraising Directorate, this role sits within our small but mighty Legacy Marketing team, which is part of our wider Legacy and Donor Development team (who look after our cash and raffle programmes).
Please refer to the full job description below for more information.
How to apply
Please click on the apply button in the top right-hand corner where you will be taken to a short application form to complete.
Closing Date: Friday 14th February

Benefits

• 30 days annual leave (plus bank holidays)
• A flexible approach to working arrangements.
• Access to our enhanced pension scheme
• Life assurance
• Access to various health and wellbeing schemes, including the employee assistance programme.

About Great Ormond Street Hospital Charity
Every day, around 750 children and young people from across the UK are seen at Great Ormond Street Hospital (GOSH). At Great Ormond Street Hospital Charity, we help the hospital go above and beyond for seriously ill children, enabling kinder and better treatments, bringing hope for children with the rarest and most complex illnesses, and making hospital a little bit easier and a lot more fun for the thousands of children who are treated at GOSH every year. Our staff raise vital funds to support ground-breaking research, cutting-edge medical equipment, and the creation of child-centred facilities to help save more young lives, and essential support services that help save childhoods too.
Together, we can help give seriously ill children the best chance, and the best childhood, possible. We were delighted to be named Charity Times - Charity of the Year 2024, recognising the impact of our shared mission.

Key Responsibilities

• You will take responsibility for day-to-day campaign management across the legacy marketing programme through defining campaign briefs, timing plans and KPIs against agreed budgets, for the free wills programme and legacy marketing campaigns through DRTV, telephone, digital and direct mail.
• You will manage third party agencies in delivery of day-to-day programme actions and to ensure that all activity reflects the values of the charity.
• You will be knowledgeable about data, its analysis to support the creation of supporter journeys taking appropriate opportunities to inspire legacy giving.
• You will be an advocate for legacy giving and contribute to the wider Fundraising team, taking a proactive approach to working in a high-performing and collaborative environment.
• You will work collaboratively across the directorate to ensure programmes are integrated and that opportunities to maximise lifetime value of supporters are leveraged to achieve wider fundraising impact goals