Senior Lifecycle Marketing Communications Manager

at  Simply Business

Simply Business is a digital insurance brokerage that specializes in one thing: protecting the businesses our customers are working hard to build. We’re doing this by simplifying the insurance-buying process for all small businesses, blending together a combination of technology, data, and insurance knowledge. Our proprietary technology platform allows small business owners to easily search and compare quotes from over 20 top-rated insurance providers, customize their coverage, and purchase and access their policies - all online.
Founded in the UK in 2005, Simply Business is an insurtech pioneer with nearly 20 years of experience supporting small businesses. Simply Business is passionate about building an outstanding product for our customers - one that empowers their entrepreneurial spirits.
More importantly, we’re doing it all while taking care of our people. We’ve consistently been named a best place to work, including most recently ranking in Built In’s 2024 Best Midsized Companies to Work for in the US (Top 100), and Best Places to Work in Boston.
We want team members who have the drive to challenge boundaries. If you’re smart and passionate about delivering brilliant customer experiences, we’d love to hear from you.
A pivotal role in the marketing team, the Senior Lifecycle Marketing Manager will be responsible for the development and implementation of lifecycle marketing strategies to turn small business owners into enthusiastic new customers and existing customers into long-term advocates.
This role will advance impactful customer experiences (through email and SMS) designed to drive engagement and revenue across the user journey from demand generation to sales and from post-purchase to customer retention.
The ideal candidate is a creative and analytical marketing leader with a deep understanding of customer behavior, strong cross-team collaboration, and technical expertise with CRM platforms.
They will own end-to-end lifecycle communication processes, including audience targeting, creative development, and performance monitoring and reporting.

• 
  
  
  
• Partner with the Marketing, Customer, and Operations teams to define a roadmap for audience targeting, messaging, and initiatives across the customer lifecycle.

• Create data-driven customer journey maps, nurture strategies, and loyalty initiatives to increase customer acquisition, retention, and overall lifetime value. Develop and deliver a seamless omni-channel experience across each phase of the customer journey.
• Advance efforts to deliver highly personalized and dynamic content that resonates with small business owners and educates them on the need for business insurance.
• Oversee the technical implementation of our lifecycle programs and leverage our martech capabilities to launch targeted automated communications (email, SMS, etc.) to improve customer engagement.
• Develop a test-and-learn methodology to inform our lifecycle marketing strategy and continuously optimize our efforts.
• Monitor and report on performance, including deliverability, click-through and opt-out rates. Meet prospect engagement, sales, and retention goals.
• Stay informed on the best CRM practices and industry trends. Make recommendations to take advantage of new technologies.