Senior Loyalty Marketing Manager

at  Luxury Escapes

Luxury Escapes is one of the world’s fastest growing travel businesses, reaching up to 7 million subscribers each month with exclusive limited time offers at ‘insider’ prices.
Here at Luxury Escapes, our mission is to delight our customers with incredible deals for the world’s best holidays.
We are a collective of forward-thinking people, driven to challenge the travel industry and ourselves to bring ever better travel experiences to our customer community.
Our award winning employee experience is king here having been recognised as “One of the Best Places to Work’ by the AFR in both 2021 and 2023, with weekly events, monthly recognition programs and significant professional development opportunities we do what we can to make you look forward to waking up every day!
We are now seeking a dynamic and results-oriented Senior Loyalty Marketing Manager to lead the strategic development, program launch and execution & ongoing management of our loyalty program strategy. This role is instrumental in driving customer engagement, retention, and revenue growth through innovative loyalty initiatives.
You will work closely with cross-functional teams, including Marketing, CRM, Data Analytics, Commercial and Finance, to create compelling loyalty strategies that resonate with our customers.

• Develop the core concept, value proposition, and target customer segments for a new loyalty scheme.
• Analyse competitor loyalty programs to identify gaps and opportunities.
• Identify potential partners for exclusive offers and benefits.
• Develop a comprehensive launch plan, including marketing campaigns, communication strategies, and operational readiness.
• Oversee the development of launch materials, press releases, and internal communications.
• Collaborate with Tech/Product teams to ensure smooth integration of the loyalty program & tool with existing systems.
• Establish key performance indicators (KPIs) to measure program success and track performance metrics.
• Continuously refine the loyalty program based on data insights and customer feedback.

• Measure the return on investment of the loyalty program and identify areas for cost optimization.

  About You:

• Bachelor’s degree in marketing, business, or a related field.

• A proven commercial track record in loyalty marketing.
• Strong analytical skills and ability to leverage data to drive decision-making.
• Excellent communication and interpersonal skills.
• Proficiency in CRM and marketing automation tools.
• Strong leadership and team management abilities.
• Experience in the travel industry is preferred.
• Knowledge of customer segmentation and personalisation techniques.
• Proficiency in data analysis and reporting tools - we use Tableau