Senior Manager, Brand Strategy

at  Lyft

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.
Lyft is looking for a data-driven, passionate, and collaborative Marketer to join our Marketing team as Senior Manager, Brand Strategy. In this role, you will amplify the Lyft brand and execute on high-impact brand strategies grounded in consumer insights and cultural moments. Most importantly, you will be a champion of the Lyft brand, developing close relationships with key cross-functional partners to bring the brand to life across all consumer touchpoints.

EXPERIENCE:

• 7+ years of brand marketing experience with 2+ years of leadership experience.
• Experience working with product managers and/or product marketers, specifically driving towards infusing brand into the product experience.
• Expert at writing strategic briefs, and working closely with creative teams to ensure work is delivering against the brief.
• Consistently leverages data, analytics, insights and metrics to propel brand strategy and execute compelling marketing programs that deliver measurable impact.
• Extraordinary interpersonal and communication skills, cultivator of strong cross-functional relationships.
• Inspires creative thinking and a “make it happen” mindset at all levels within their organization.
• Forward-thinking, analytical and problem-solving mindset; experience in navigating fast-paced, ambiguous environments

• Lead high priority integrated marketing efforts to build brand preference for Lyft, spearhead campaign planning, creative brief development, go-to-market planning, and oversight of execution/implementation
• Partner with cross functional leaders from various disciplines (eg. media, social / influencers, product marketing, product, analytics) to determine channel strategy, activations, and product integration
• Partner with the Product Marketing team on the development and implementation of consumer messages that will pull through brand programs.
• Partner with the Growth Marketing team to support acquisition efforts that simultaneously build brand preference
• Create alignment with key internal partners through consistent communication, and deliver program playbooks that will help extend the brand message among both internal and external partners.
• Act as the ongoing guardian of the brand, work with internal cross-functional teams and agency partners in rolling out and ensuring adoption of the overall brand strategy and guidelines