Senior Manager, Branded Channels Visual Merchandising

at  LEGO

ARE YOU PASSIONATE ABOUT CREATING MEMORABLE SHOPPING EXPERIENCES?

Join our newly created Retail Shopper Marketing (RSM) Team and play your part in curating environments to engage, surprise, and delight our shoppers and consumers!
“No relocation assistance is offered for this position”

• Build a strong understanding of our B2B Branded Channels shoppers to curate more effective visual merchandising guidance
• Translate the yearly shopper calendar into marketing visual merchandising guidelines and annual planning
• Develop stores retail displays guidance, converting windows shoppers into customers through effective designs
• Establish annual visual merchandising display rollout schedule to improve productivity
• Deliver creative and innovative merchandising solutions for key shopper campaigns, inputting to shopper campaigns briefs
• Ensure compliance to our Brand framework
• Work cross-functionally with RSM Shopper Audience and Merchandising team, LEGO Retail Visual Merchandising team, Trade Shopper Excellence team and our LEGO© Agency
• Work closely with the Retail Development team to input into needed fixtures to support key categories
• Help training and development of store leaders to achieve high standards and positive sales growth through strong creative in store display
• Establish communication tools (video tutorials, planograms, other) to guide store operational team to support visual merchandising initiatives
• Build strong knowledge of our B2B Branded Channels stores, and track fixture inventory, to inform the merchandising strategy
• Track performance and conduct AAR for continuous improvement