Senior Manager, Co-brand Card Acquisitions

at  Marriott International Inc

Job Number 24144057
Job Category Sales & Marketing
Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management

JOB SUMMARY

The Senior Manager, Card Acquisitions, is a member of the U.S. Co-brand Card Acquisitions team. This role supports portfolio growth for American Express Cobrand Card products and is vital to building and strengthening member loyalty and engagement with Marriott’s brands and most valuable members and guests. This role will work in close partnership with external bank partners and agencies and will play a key role in the development of marketing campaigns across internal and external channels, to drive new card acquisitions.

DEMONSTRATING AND APPLYING DISCIPLINE KNOWLEDGE

• Apply strategic marketing expertise and leadership, to evolve creative assets and offers, improve reach and enhance effectiveness of marketing campaigns.
• Evaluate end-to-end customer experience across multiple channels and touchpoints.
• Leverage customer insight to inform and optimize program messaging and refine customer experience.
• Remain current on industry trends, developments including those in payments, credit cards, and loyalty marketing and applies knowledge to evolve relevant benefits set and card value proposition.
• Monitor and evaluate competitive landscape, emerging technologies and market movement. Provide thought leadership and perspective for adoption.
• Demonstrate knowledge of job-relevant issues, products, systems, and processes.
• Provide technical expertise and support to persons inside and outside of the department.

TECHNICAL SKILLS:

• Strong understanding of digital marketing channels, including SEO, SEM, display, email marketing, and social media advertising.
• Proficiency in data analysis tools and platforms
• Experience with marketing automation tools, campaign management platforms, and customer segmentation strategies.
• Knowledge of A/B testing methodologies and experience with optimization of marketing strategies based on data-driven insights.

INDUSTRY KNOWLEDGE:

• In-depth knowledge of the co-branding landscape, including key trends, challenges, and opportunities within the industry.
• Familiarity with regulatory requirements and compliance considerations related to co-brand marketing in the financial services sector.
• Understanding of competitive dynamics and the ability to develop strategies that differentiate the brand in a crowded marketplace.
  Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
  Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you

• Provide information to supervisors and co-workers by telephone, in written form, e-mail, or in person in a timely manner.
• Demonstrate self-confidence, energy, and enthusiasm.
• Inform and/or update leaders on relevant information in a timely manner.
• Manage time effectively and conduct activities in an organized manner.
• Present ideas, set expectations and share information in a concise, organized manner.
• Use problem solving methodology for decision making and follow up.
• Perform other reasonable duties as assigned by manager including training, process improvement and documentation.