Senior Manager, Content Marketing

at  Rent

We’re Rent., a Redfin company. We’re the leading technology company in the property rental industry. We deliver integrated solutions that bring together the right renter, with the right property, at the right time.
Rent’s robust, proprietary AI platform powers a full suite of best-in-class digital marketing solutions across our flagship listing sites Rent.com, ApartmentGuide.com, and Rentals.com, as well as search, social, email marketing, reputation management, a virtual leasing office, and more. We simplify the rental journey through an engaging user experience and data-driven innovations.
At Rent., our mission is to simplify the experience of connecting people & properties. Period.
Senior Manager, Content Marketing
We are looking for an experienced and dynamic Senior Manager, Content Marketing to lead our content strategy and execution. You will report to the Director, Demand Generation and Marketing Operations and partner closely with Product Marketing, Sales Enablement, and Creative to develop the content strategy, define the content roadmap, and create and execute content marketing plans in pursuit of specific business objectives around awareness, product adoption, and revenue.

Responsibilities include but are not limited to the following:

• Lead the B2B marketing client-facing content strategy that aligns with the buyer’s journey and business objectives.
• Manage the content team and agency relationships.
• Develop and maintain the editorial calendar, delegate tasks, and ensure deadlines are met.
• Create high-quality long and short-form written content, including, blogs, reports, email campaigns, paid media, organic social posts, campaign landing pages, and other educational and thought leadership content.
• Content needs and cadence will vary; however, on average, the expectation is 10-12 new emails, 6-8 blog posts, 20-25 social posts, and 3-5 gated assets per month. Additionally, the content team is responsible for supporting paid ad content.
• Script internal production of multimedia formats such as videos, infographics and audio.
• Work cross-functionally to develop thought leadership content
• Ensure that all content aligns with the brand voice.
• Proofread and edit content.
• Optimize content for search engines (SEO) to improve visibility and drive organic traffic to our website and other digital channels.
• Measure and analyze content performance using relevant metrics and tools, providing insights and recommendations to optimize content strategy and improve marketing results.
• Responsible for delivering engaging content, through various forms and channels, that drive increased traffic, along with engagement and leads via our solutions site.

Critical Experience and Skills:

• 7+ years of experience in content creation, strategy, and management in B2B Tech
• Experience with people management, with proven ability to inspire and motivate a creative team.
• Strong organizational skills to drive multiple high-priority initiatives
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven track record of developing and executing successful content strategies that drive engagement, thought leadership and achieve business objectives.
• Excellent writing, editing, and storytelling skills, with a keen eye for detail and a strong sense of brand voice.
• Strong strategic thinking abilities, with a data-driven approach to content optimization and performance analysis
• Understanding of SEO best practices and experience with SEO tools.
• Experience in developing and managing social media content and engagement.
• Experience using project management tools and CMSs.
• Ability to work collaboratively across departments and manage multiple projects simultaneously.
• Ability to translate business objectives into actionable content plans
• Ability to provide creative design direction
• Ability to delegate tasks and communicate copy direction

Preferred Experience and Skills:

• Experience in the multifamily industry is a plus
• Proficiency in Asana, Webflow, Sendible, G-Suite, Google Analytics, Ahrefs, and Google Search Console, EveryoneSocial
• Strong eye for design

What We Offer

• Redfin is on a mission and wants you to help us change the entire real estate industry. We are improving the largest purchasing decision of a person’s life in every possible way.
• The chance to work with brilliant people. Redfin has assembled a team of the best engineers and real estate agents in the industry. You will be working with and learning from the best.
• A competitive compensation package with salary, bonuses, stock options, and a complete benefits package.

The compensation information below is provided in compliance with all applicable disclosure requirements.
Base Pay Range: $145,000.00 - 160,000.00. Actual base pay will depend on varying circumstances, including the position, location, individual qualifications, market finances, and other operational business needs. Depending on the position, compensation may also include commissions, bonuses, and equity.
Why Choose Rent.?
We’re a place where you can make an important difference, from day one. You’ll have the opportunity to grow and build, both professionally and in the communities we serve. You’ll work with smart, diverse, and unpretentious people, as we help renters find and enjoy their ideal home. As a Redfin company, we consider ourselves a very well-funded start-up that also has more than 40 years in the industry and strong financial performance.
Redfin offers a generous benefits package including flexible vacation that supports the importance of time away from work for rest and relaxation, 12 paid holidays, paid parental leave, and sick leave; medical, dental, and vision insurance benefits; flexible spending account, health savings account, life and disability insurance; fertility benefits, commuter benefits, Employee Assistance Programs; and 401(k) employer match.
Interested? Apply and upload your resume! A Recruiter will check it out as soon as possible.
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Rent. is an equal opportunity employer committed to hiring a diverse workforce. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law.
Rent. - The perfect place.
We’re Rent. We develop technology and services to simplify the experience of connecting renters with the right place at the right time. Our team brings this mission to life every day

• Lead the B2B marketing client-facing content strategy that aligns with the buyer’s journey and business objectives.
• Manage the content team and agency relationships.
• Develop and maintain the editorial calendar, delegate tasks, and ensure deadlines are met.
• Create high-quality long and short-form written content, including, blogs, reports, email campaigns, paid media, organic social posts, campaign landing pages, and other educational and thought leadership content.
• Content needs and cadence will vary; however, on average, the expectation is 10-12 new emails, 6-8 blog posts, 20-25 social posts, and 3-5 gated assets per month. Additionally, the content team is responsible for supporting paid ad content.
• Script internal production of multimedia formats such as videos, infographics and audio.
• Work cross-functionally to develop thought leadership content
• Ensure that all content aligns with the brand voice.
• Proofread and edit content.
• Optimize content for search engines (SEO) to improve visibility and drive organic traffic to our website and other digital channels.
• Measure and analyze content performance using relevant metrics and tools, providing insights and recommendations to optimize content strategy and improve marketing results.
• Responsible for delivering engaging content, through various forms and channels, that drive increased traffic, along with engagement and leads via our solutions site