Senior Manager Content Publishing - TEMPORARY 6 MONTHS

at  Adidas

Purpose & Overall Relevance for the Organization:
As a Senior Manager Content Publishing at adidas you are accountable for the digital execution of seasonal content for our Europe on both .com and the flagship app. Your team will partner with major stakeholders across brand and commerce to execute global and local content across all digital consumer touch points. Your job is to ensure this happens on time and in full, and whilst managing incoming demand you carefully balance it against workload. Your team thrives on delivering high quality output within set timelines and if a system or process holds you back from delivering a campaign, you always seem to find new and creative ways to always get things done.

Key Responsibilities:

• Accountable for the on time and in full execution of digital content across .com and app, including the personalization of key content touch points.
• Responsible for the implementation and tracking of success KPIs to ensure implementations are optimized based on results and insights.
• Manage a department of 5 - 10 team members. Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
• Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes to meet business needs.
• Represent market demand for content publishing with Global Product Ownership, IT Operations and Consumer Experience. Drive prioritization and implementation of demands to achieve maximum business impact and efficiencies through automation.
• Build a stream around transactional content, where Content Publishing has a leading role, connecting across Digital Consumer Operations functions, continuously driving optimizations against a clear KPI framework.
• Define optimization and rollout requirements / success criteria for new systems, tools, and content elements. Ensure operationalization.
• Build an end-to-end knowledge base on .com and app around content execution and consistently maintain after the rollout of new optimizations.

Key Relationships:

• Market teams
• Global Digital Activation
• Global and Brand organization – including BUs
• Global Product Ownership
• Experience and Design

Knowledge, Skills and Abilities:

• Good communication skills, comfortable presenting to stakeholders at various organizational levels both in person and remotely
• Ability to autonomously spot and drive opportunities from concept to creation
• Ability to handle ambiguity and untangle complex situations into actionable activities
• High resilience and solution-oriented attitude
• Affinity with the Brand Marketing content delivery needs, solutions, and processes

Hard-Skills

• In depth knowledge of technical and creative aspects of digital and mobile
• Expertise with enterprise-level platforms and technologies
• People management experience
• Strong project management skillset
• Expert knowledge of digital IT products and capabilities
• Fluent in English both verbally and written

Requisite Education and Experience / Minimum Qualifications:

• Degree with focus on Business Administration, Communication or IT or related areas, or equivalent combination of education and experience
• 7+ years direct-to-consumer experience
• 4+ years in a leading role in an online consumer-facing high-transaction environment
• Experience working with stakeholders and experts at various seniority levels
• Experience/involvement in working in and understanding of the adidas Brand Marketing organization is a plus

• Accountable for the on time and in full execution of digital content across .com and app, including the personalization of key content touch points.
• Responsible for the implementation and tracking of success KPIs to ensure implementations are optimized based on results and insights.
• Manage a department of 5 - 10 team members. Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
• Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes to meet business needs.
• Represent market demand for content publishing with Global Product Ownership, IT Operations and Consumer Experience. Drive prioritization and implementation of demands to achieve maximum business impact and efficiencies through automation.
• Build a stream around transactional content, where Content Publishing has a leading role, connecting across Digital Consumer Operations functions, continuously driving optimizations against a clear KPI framework.
• Define optimization and rollout requirements / success criteria for new systems, tools, and content elements. Ensure operationalization.
• Build an end-to-end knowledge base on .com and app around content execution and consistently maintain after the rollout of new optimizations