Senior Manager, Demand Generation

at  HUB International

ABOUT US

At HUB International, we are a team of entrepreneurs. We believe in protecting and supporting the aspirations of individuals, families, and businesses. We help our clients evaluate their risks and develop solutions tailored to their needs. We believe in empowering our employees to learn, grow, and make a difference. Our structure enables our teams to maintain their own unique, regional culture while leveraging support and resources from our corporate centers of excellence.
HUB is the 5th largest global insurance and employee benefits broker, providing a boundaryless array of business insurance, employee benefits, risk services, personal insurance, retirement, and private wealth management products and services. With over $5 billion in revenue and almost 20,000 employees in 600 offices throughout North America, HUB has grown substantially, in part due to our industry leading success in mergers and acquisitions.

POSITION OVERVIEW:

As the Senior Manager of Demand Generation, you will be the driving force behind establishing a high-impact Demand Generation Program. This strategic role is pivotal in generating leads, nurturing leads, increasing win rates and shortening the sales cycle through personalized content and multi-channel engagement strategies. Stepping into this role, you will have the unique opportunity to establish and evolve our Demand Generation Program, marking a significant contribution to our team’s capabilities and our company’s overall success story.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• Proven experience in demand generation, digital marketing, and marketing automation with proven success in partnering with a B2B sales organization.
• Strong analytical skills with a data-driven approach to decision-making.
• Exceptional project management and leadership abilities.
• Proficiency in marketing automation tools (e.g. Marketo, Dynamics Customer Insights, Eloqua)
• Proficiency in CRM systems (e.g., Microsoft Dynamics 365, Salesforce).
• Prior Implementation of Intent Signal tools (e.g. Bombora, 6Sense) preferred
• Successful track record of piloting and implementing AI.
• Excellent communication and collaboration skills with a proven ability to work across all levels of leadership and bringing together leaders across functions and departments

JOIN OUR TEAM

Do you believe in the power of innovation, collaboration, and transformation? Do you thrive in a supportive and client focused work environment? Are you looking for an opportunity to help build and drive change in a rapidly growing and evolving organization? When you join HUB International, you will be part of a community of learners and doers focused on our Core Values: entrepreneurship, teamwork, integrity, accountability, and service.
Disclosure required under applicable law in California, Colorado, Illinois, Maryland, Minnesota, New York, New Jersey, and Washington states: The expected salary range for this position is $90,000 to $125,000 and will be impacted by factors such as the successful candidate’s skills, experience and working location, as well as the specific position’s business line, scope and level. If you believe that your qualifications and experience surpass the minimum requirements for this role, we encourage you to submit your application. By doing so, we will be able to keep your application on file for consideration for potential future positions within our organization. HUB International is proud to offer comprehensive benefit and total compensation packages which could include health/dental/vision/life/disability insurance, FSA, HSA and 401(k) accounts, paid-time-off benefits such as vacation, sick, and personal days, and eligible bonuses, equity and commissions for some positions.
Department Marketing
Required Experience: 5-7 years of relevant experience
Required Travel: No Travel Required
Required Education: Bachelor’s degree (4-year degree)
HUB International Limited is an equal opportunity and affirmative action employer that does not discriminate on the basis of race/ethnicity, national origin, religion, age, color, sex, sexual orientation, gender identity, disability or veteran’s status, or any other characteristic protected by local, state or federal laws, rules or regulations. The EEO is the Law poster and its supplement is available here at http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .
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1) Precise Buyer Understanding:
a) Analyze buyer journey stages and preferences.
b) Develop clear stage identification and scoring models in collaboration with our Marketing Analytics team.
2) Digital Journeys & Journey Mapping:
a) Develop comprehensive and automated digital journeys to guide prospects efficiently through the sales funnel in collaboration with our Digital Marketing team.
3) Personalization & Multi-Channel Demand Generation and Engagement Strategies:
a) Work in conjunction with cross-functional marketing Centers of Excellence to:
i) Craft tailored content and messages based on buyer personas and segmentation.
ii) Employ a mix of channels such as email marketing, social media, webinars, content marketing, and targeted digital paid media.
iii) Implement SEO strategies supporting lead and demand generation.
iv) Lead efforts to establish intent monitoring capabilities.
4) Qualification with Business Development Reps (BDRs):
a) Identify high-potential leads and nurture them through the funnel.
b) Create process for seamless handoff to the sales team.
5) Oversight of follow up by sales organization:
a) Partner with sales to develop process, set conversion benchmarks throughout the funnel stages, and report on results to senior leadership across sales and marketing.