Senior Manager, Digital Experience

at  Walgreens

JOB SUMMARY

The Senior Manager of Digital Experience will be responsible for overseeing a team responsible for management of the online product catalog and optimizing product content and discovery across the digital shopping experience. Responsible for managing a team of both managers, associate managers and analysts and perform a wide variety of complex, strategic analytics for Digital Experience Optimization. Defines and leads the testing strategy against customer journeys throughout the merchandising category, using customer data and web analytics. This role leads the website product discovery optimization strategy including data analysis, reporting results, and process management from ideation to execution. This role will partner to define the strategy and business requirements for enhancing the customer shopping journey across all digital channels. The senior manager will use data and analytics to better understand customer shopping behavior and make strategic recommendations for the team to implement to drive increased conversion and improved shopping experience. This role will also conduct competitive benchmarking to prioritize actions necessary to improve the customer research/shopping experience. This role will collaborate with cross functional partners to help inform product roadmap and key capabilities needed to drive future growth for the digital retail business. #LI-NL1

Job Responsibilities

• Partners with product to create strategic roadmap to support product discovery and enriched content across Walgreens digital properties, aligned to business and customer needs. Works with technical and business teams to define requirements and execute.
• Creates personalized journeys in product discovery category experiences tailored to key customer segments.
• Develops and oversees the category experience strategy and optimize customer category experience for merchandising, taxonomy, facets, purchase path (search and navigation), datacontent, SEO and post transaction results.
• Oversees A/B split testing and multivariate testing to improve customer category product discovery experience and increase conversion rates and average order value.
• Drives site innovation though the investigation of new features and functions. Utilize customer feedback and analytics to build business cases to support initiatives and programs.
• Monitor the competitive landscape to help inform decisions and stay on top of new trends; identify options to differentiate our brand in the competitive coworking vertical and identifying bestpractices.
• Oversees a team of site authors to deploy site content in compliance with established timelines; daily, weekly and monthly.
• Partners with product and merchandising counterparts to identify new technology solutions to improve category merchandising tactics and partners with internal and external vendors toimplement.
• Collaborates closely with SEO teams. Reviews and analyzes SEO results and trends and implement strategies on-site to maximize conversion and new product discovery.
• Oversees and creates plans to utilize of A/B and multivariate testing to improve customer category product discovery experience and increase conversion rates and AOV, as well as analytics to troubleshoot and identify existing issues within the funnel to remove friction and aid decision-making.
• Reviews competitors to inform decisions and stay on top of new trends.
• Manages a high-performing team. Leads with integrity, respect, and trust. Creates an environment for open communication, training and development opportunities. Builds and maintains employee morale and motivation.

BASIC QUALIFICATIONS

• Bachelor’s degree and at least 4 years of experience in ecommerce, user experience, merchandising or digital experience or high School/GED and at least 7 years of experience in ecommerce, user experience, merchandising or digital experience.
• Experience establishing & maintaining relationships with individuals at all levels of the organization.
• Experience developing and communicating strategic initiatives that align with business goals and budget.
• Experience identifying operational issues and recommending and implementing strategies to resolve problems.
• Experience interacting and influencing others.
• Experience with digital user experience, merchandising category strategies, and internal search platform operations.
• At least 2 years of experience contributing to financial decisions in the workplace.
• At least 2 years of direct leadership, indirect leadership and/or cross- functional team leadership.
• Willing to travel up to 10% of the time for business purposes (within state and out of state)

PREFERRED QUALIFICATIONS

• Experience working in a digital environment.
• Experience working with B2B or B2C website platforms.
• Experience working in fast-paced environment.
• Strong knowledge of consumer product merchandising and visual merchandising.
• Knowledge of customer centric retailing principles and the analytics of customer purchase behavior.
• Experience leading cross-functional teams in a matrix organization.
• At least 5 years of experience in indirect management of team members, including assisting in the development, training and assignment of work/projects to other team members.

• Partners with product to create strategic roadmap to support product discovery and enriched content across Walgreens digital properties, aligned to business and customer needs. Works with technical and business teams to define requirements and execute.
• Creates personalized journeys in product discovery category experiences tailored to key customer segments.
• Develops and oversees the category experience strategy and optimize customer category experience for merchandising, taxonomy, facets, purchase path (search and navigation), datacontent, SEO and post transaction results.
• Oversees A/B split testing and multivariate testing to improve customer category product discovery experience and increase conversion rates and average order value.
• Drives site innovation though the investigation of new features and functions. Utilize customer feedback and analytics to build business cases to support initiatives and programs.
• Monitor the competitive landscape to help inform decisions and stay on top of new trends; identify options to differentiate our brand in the competitive coworking vertical and identifying bestpractices.
• Oversees a team of site authors to deploy site content in compliance with established timelines; daily, weekly and monthly.
• Partners with product and merchandising counterparts to identify new technology solutions to improve category merchandising tactics and partners with internal and external vendors toimplement.
• Collaborates closely with SEO teams. Reviews and analyzes SEO results and trends and implement strategies on-site to maximize conversion and new product discovery.
• Oversees and creates plans to utilize of A/B and multivariate testing to improve customer category product discovery experience and increase conversion rates and AOV, as well as analytics to troubleshoot and identify existing issues within the funnel to remove friction and aid decision-making.
• Reviews competitors to inform decisions and stay on top of new trends.
• Manages a high-performing team. Leads with integrity, respect, and trust. Creates an environment for open communication, training and development opportunities. Builds and maintains employee morale and motivation