Senior Manager Digital Marketing & Communication Consulting

at  EY

EY Consulting is a fast-moving, high-growth area within EY, and this with a huge potential for you. It offers variety, challenge, responsibility and the opportunity to realize your leadership potential. Our competency teams are focused on helping our clients to improve their business performance and operational efficiency, whilst managing risk. We help clients by delivering assessment, transformation and assurance solutions in specialty areas, like finance, supply chain, strategic choices, risk management, cyber security and technology.

THE OPPORTUNITY: YOUR NEXT ADVENTURE AWAITS?

EY VODW (Belgium) is the EY Design & Innovation studio representing the customer-centric innovation practice. We are dedicated to delivering customer-focused solutions. Our focus is on helping large companies understand their customers better and in turn design, build and launch new innovative products, services, experiences and business models. We support our clients from innovation strategy to working MVP and scaling new solutions in the market.
We are part of a global EY Design & Engineering Collective. With our connected agencies we shape the worldwide EY Design and Engineering collective. Our network holds 1700+ professionals across 20+ countries in the fields of customer focused business strategies, customer experience, digital product and service innovation, and delivery.
In response to further professionalize and grow our Digital Marketing & Communications Competence, we are actively looking for a Senior manager Digital Marketing & Communication Consulting to further build and lead our digital marketing team, leveraging cutting-edge martech platforms and driving internal and external communications initiatives.
The Role: As Senior manager Digital Marketing & Communication Consulting, your primary responsibility will be to build and lead our digital marketing & comms consulting team, shaping its structure, processes, and commercializing the offering. You will be responsible for developing digital growth strategies, driving innovation, and ensuring that digital marketing efforts align with business goals. This role is perfect for someone who is excited to roll up their sleeves, create something new, and scale it into a high-performing digital marketing & comms consulting function.

QUALIFICATIONS & EXPERIENCE:

• 8+ years of experience in digital marketing or growth marketing, with at least 3 years in a leadership role, ideally with experience building a team from the ground up.
• Proven ability to develop and implement scalable digital marketing strategies that drive growth in a consulting or fast-paced environment.
• Expertise in martech platforms, performance marketing, and data analytics.
• Strong experience with multi-channel marketing strategies, including SEO, SEM, email, social media, and customer lifecycle marketing.
• Excellent leadership skills with the ability to recruit, develop, and inspire a high-performing team.
• Strong communication skills, with the ability to engage and influence stakeholders at all levels.
• Analytical mindset, with a proven track record of leveraging data to inform decision-making and optimize digital marketing efforts.
• Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced degree preferred.

COMMERCIAL RESPONSIBILITIES:

• Develop the commercial plan for the digital marketing function, ensuring efficient allocation of time and resources while maximizing growth and profitability.
• Manage P&L responsibilities for the marketing team by monitoring financial performance, ensuring efficient allocation of resources, and implementing strategies to maximize profitability.
• Drive business development of marketing projects by seeking out and evaluating new revenue streams, identify potential business opportunities and formulate go-to-market strategies for our marketing services.
• Optimize resource allocation by evaluating project ROI and identifying growth domains within the marketing landscape.