Senior Manager Digital Sales (temp 12 months)

at  Adidas

Purpose & Overall Relevance for the Organization:

• Support the Digital Partner Commerce (DPC) team & in driving the digital development of your key account, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share
• Act as the digital expert of your respective account, adapting our digital approach to win the consumer online across your account’s digital touchpoints – inc. webshops & apps

Role & Responsibilities:

• Responsible for driving digital sell-through across all country URLs of your account’s digital webshop(s) and apps
• Working with the Cluster & European DPC teams, develop and negotiate a Digital Joint Business Plan (JBP)
• Together with Market DPC Partner Development, prioritize key digital acceleration initiatives to achieve JBP targets
• Analyze and monitor consumer demand, category trends and competitor assortment on your account’s platform and identify gaps in current assortment content & availability
• Lead development of optimal cross category online assortment in close collaboration with DPC, the Key Account Team and your Account Team
• Coordinate subsequent implementation of product range decisions and continuously monitor the on-site assortment for availability, price, out-of-stock rate etc.
• Execute Digital Shelf optimization initiatives based on solutions developed by DPC in close collaboration with the account’s digital team
• Collaborate with brand teams to drive relevant digital marketing content – both for online & social
• Enhance the visibility of the adidas & Reebok brands across your account, tailoring to maximize impact based on the respective specific consumer journey
• In partnership with Market DPC Analytics, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across your account
• Regularly inputting feedback specific to your account into the Cluster DPC team to help drive best-practice & consistency in our approach across Europe
• Apply effective communication methods to senior management and stakeholders, both at a cluster & European level, in showing expertise across key digital metrics
• Showcase expertise in key internal & external environments (e.g. Sell-ins, KA meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.)
• With a focus on the consumer, evaluate how our current GTM approach can be optimized to drive mutual benefits & increased efficiencies

Skills

• Experience in E-Commerce (ideally site management and consumer journey analysis, SEO or SEM)
• Sportswear industry experience is a plus
• Knowledge of local E-Commerce landscape
• Strong organization and time management skills
• Comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Ability to convince and motivate people on different seniority levels and communicate change
• Experience working in cross-functional environments with a diverse stakeholder set
• Results oriented mentality
• Understanding of key Digital success metrics along the consumer journey on- and off-site (conversion, click-through rate etc.)
• Ideally relevant experience with online search (e.g. SEA/SEO, On-Site search etc.) and basic understanding of the E-Commerce search mechanisms
• Quantitative mindset, proficient in MS Excel, Ideally already first experience with web-analytics tools and proven qualities in data manipulation and analysis

Purpose & Overall Relevance for the Organization:

• Support the Digital Partner Commerce (DPC) team & in driving the digital development of your key account, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share
• Act as the digital expert of your respective account, adapting our digital approach to win the consumer online across your account’s digital touchpoints – inc. webshops & app

Role & Responsibilities:

• Responsible for driving digital sell-through across all country URLs of your account’s digital webshop(s) and apps
• Working with the Cluster & European DPC teams, develop and negotiate a Digital Joint Business Plan (JBP)
• Together with Market DPC Partner Development, prioritize key digital acceleration initiatives to achieve JBP targets
• Analyze and monitor consumer demand, category trends and competitor assortment on your account’s platform and identify gaps in current assortment content & availability
• Lead development of optimal cross category online assortment in close collaboration with DPC, the Key Account Team and your Account Team
• Coordinate subsequent implementation of product range decisions and continuously monitor the on-site assortment for availability, price, out-of-stock rate etc.
• Execute Digital Shelf optimization initiatives based on solutions developed by DPC in close collaboration with the account’s digital team
• Collaborate with brand teams to drive relevant digital marketing content – both for online & social
• Enhance the visibility of the adidas & Reebok brands across your account, tailoring to maximize impact based on the respective specific consumer journey
• In partnership with Market DPC Analytics, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across your account
• Regularly inputting feedback specific to your account into the Cluster DPC team to help drive best-practice & consistency in our approach across Europe
• Apply effective communication methods to senior management and stakeholders, both at a cluster & European level, in showing expertise across key digital metrics
• Showcase expertise in key internal & external environments (e.g. Sell-ins, KA meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.)
• With a focus on the consumer, evaluate how our current GTM approach can be optimized to drive mutual benefits & increased efficiencie