Senior Manager, E-Commerce Trade FTC

at  Liverpool Football Club

YOUR KEY ACCOUNTABILITIES ARE:

E-commerce trading execution

• Execute and optimise the global E-Commerce trading strategy, ensuring effective implementation across key markets.
• Manage the seasonal E-Commerce trading calendar, ensuring alignment with local market needs and key sales events.
• Implement targeted trading initiatives to maximise sales across Liverpool FC E-Commerce sales channels, ensuring optimal customer engagement.

Sales

• Monitor and optimise sales performance across all E-Commerce sales channels implementing data-driven improvements to achieve revenue and profit targets.
• Provide weekly and monthly reporting on performance, offering insights and recommendations for continuous improvement.
• Support financial forecasting and planning, ensuring effective budget management.

Leadership

• Build and shape a highly effective, world-class team. Recruiting, training, and developing experts with laser focus on longer term trends, initiatives and campaigns within the marketplace.
• Shaping the team to deliver efficiently managed E-commerce channels globally.
• Represent the E-commerce trading function within key business meetings.
• Manage and mentor the Manager, E-Commerce Trading, ensuring ongoing professional development and high performance.

Marketing & product development team support

• Monitor the activity of the central marketing team to ensure Retail marketing budget drives strong ROAS.
• Work closely with the marketing team to ensure areas such as paid, club channels, email, push notifications, and online/offline campaigns are delivering strong customer acquisition and retention results.
• Analyse traffic sources and conversion rates to refine marketing strategies and identify new growth opportunities.

New sales channel opportunities

• Work alongside the Director, Global E-Commerce, to identify and onboard new sales channels.
• Support on developing market specific annual/seasonal business plans to achieve short and long-term growth.
• Evaluate opportunities such as Connected Marketplaces, drop shipping, listing on third-party platforms, and international partner E-Commerce expansions.

Fan Experience

• Monitor SLAs of the internal Fan Experience team to ensure high service levels and customer satisfaction.
• Collaborate with the central Product team to optimise the post-purchase journey, ensuring a best-in-class experience for customers and optimal system uptime.