Senior Manager, End-to-End Design

at  CocaCola

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.

What You’ll Do For Us

• The role of the Senior Manager, End-to-End Design will be to develop design ecosystems (inclusive of packaging, social, shopper, digital, motion, graphics, and typography) with agency partners that is aligned with the strategic intent of the Integrated Marketing Plan with consistent quality and efficient delivery expectations
• As an individual contributor, you will direct and execute end-to-end experience design projects inclusive of budget tracking, supervising creative design agencies and cross-industry relevant communications partners, develop and manage timelines to achieve outcomes as outlined in the communications strategy. A significant portion of the projects will work within established visual identity systems to generate new to market consumer experiences that are seamless across brand touchpoint.
• You will collaborate with Brand leads, Creative Strategy, Content Leads, and Connections Architects to understand business growth strategies and objectives, key priorities, and content/creative vision and objectives to ensure end-to-end design opportunities are consistent with overall brand goals and creative intent.
• Partner with external agencies to develop authentic and compelling design and tone of voice tools, such as logo style guides, go-to-market asset frameworks, directives and guidelines. Nurture relationships with agency partners and external creative partners across industry to identify and deliver high-quality, cost-effective deliverables
• Span of work is focused on the US portfolio of categories & brands, as well as support of key global initiatives across networked organization
• This is an Atlanta, GA based position. Hybrid, 3 days a week in the office (Tuesday-Thursday).

Qualifications & Requirements

Minimum

• 5 or more years of end-to-end design development and creative experience with understanding of cross-consumer journey experience opportunities across connections points
• Expertise in creative concept generation, brand and consumer strategy application, design strategy, logo design, evaluation of third-party rights and capabilities, agency management and execution
• Demonstrated strength in project management, cross-functional project and deliverables management, budget tracking and stewardship and ability to work effectively in an agile, networked environment
• Ability to understand how to integrate brand identity across multiple touch points
• Ability to work in Agile cross-functional teams

Preferred

• Hands on design experience paired with design management experience, responsible for the creative strategy and high-level thinking behind design solutions
• Proven experience amplifying brands from existing iconic assets all the way through having led brand identity systems from the ground up
• Strong understanding of packaging constraints and manufacturability
• Ability to translate business objectives into design outputs
• Portfolio submission is required

Communication Focus

• The person in this role will communicate with marketing partners within and outside of the Company, including: Category/Brand leads, Creative Strategy and Content leads
• Connections leads, Sports, C&U and Entertainment leads
• Platform Services leads
• Content production leads
• Global Teams (OU design leads in other OUs), cross-functional teams (Legal and SRA) and cross-agency and creative industry partners

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.
• Expansive & Diverse Customers: We focus on a diversified and large range of customers each day.
• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.

Pay Range:$126,000 - $147,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target

• The role of the Senior Manager, End-to-End Design will be to develop design ecosystems (inclusive of packaging, social, shopper, digital, motion, graphics, and typography) with agency partners that is aligned with the strategic intent of the Integrated Marketing Plan with consistent quality and efficient delivery expectations
• As an individual contributor, you will direct and execute end-to-end experience design projects inclusive of budget tracking, supervising creative design agencies and cross-industry relevant communications partners, develop and manage timelines to achieve outcomes as outlined in the communications strategy. A significant portion of the projects will work within established visual identity systems to generate new to market consumer experiences that are seamless across brand touchpoint.
• You will collaborate with Brand leads, Creative Strategy, Content Leads, and Connections Architects to understand business growth strategies and objectives, key priorities, and content/creative vision and objectives to ensure end-to-end design opportunities are consistent with overall brand goals and creative intent.
• Partner with external agencies to develop authentic and compelling design and tone of voice tools, such as logo style guides, go-to-market asset frameworks, directives and guidelines. Nurture relationships with agency partners and external creative partners across industry to identify and deliver high-quality, cost-effective deliverables
• Span of work is focused on the US portfolio of categories & brands, as well as support of key global initiatives across networked organization
• This is an Atlanta, GA based position. Hybrid, 3 days a week in the office (Tuesday-Thursday)