Senior Manager, Field Marketing

at  Tipalti

POSITION SUMMARY: SENIOR MANAGER, FIELD MARKETING

The Senior Manager, Field Marketing is a key contributor role within Tipalti’s Demand Generation (DG) team. This role reports to the Director, Field Marketing & Events. The role supports the strategy and execution of mid and large-scale third party tradeshows.
The Senior Manager, Field Marketing will work across departments with the greater Field demand marketing function to strategize and plan effective programs, as well as portfolio and partnership marketing, design, and sales teams.
The successful candidate will have the ability to build strong connections with key stakeholders, balance multiple competing priorities in a fast paced environment, think strategically, analytically and creatively, executive effectively, and manage a strong team. This individual will have a successful track record of strengthening valuable partnerships with sales, design, and product marketing teams to deliver projects with heavy cross-department participation.

INTERESTED IN LEARNING MORE ABOUT US?

Tipalti is the only company handling both global partner payments and accounts payable workflows for high-velocity companies across the entire financial operations cycle: onboarding and managing global suppliers, instituting procurement controls, streamlining invoice processing and approvals, executing payments around the world, and reconciling payables data across a multi-subsidiary finance organization. Tipalti enables companies to scale quickly by making payables strategic with operational, compliance, and financial controls. Through Tipalti, our clients can efficiently and securely pay thousands of partners and suppliers in 196 countries within minutes.
Tipalti is fueled by a commitment to our customers and a desire to build lasting connections. Our client portfolio includes high-velocity businesses such as Amazon Twitch, GoDaddy, Roku, WordPress.com, and ZipRecruiter. We work hard for our 98% customer retention rate which is built on trust, reliability and innovation. Tipalti means we handled it” - a mission to which we are constantly committed.

RESPONSIBILITIES:

• Strategize, plan and execute a mix of in-person and virtual field events to drive qualified leads and generate/nurture opportunities (focus on tier 1 ERP/accounting shows and partner events)
• Attend and manage field events, including implementation of a pre-event strategy and post-event follow up both internally and with prospects/customers
• Collaborate with our Field Marketing team to strategically plan and execute ancillary events to help drive ROI
• Identify insights and ideas that inform our field marketing strategy by becoming an expert on our industry, customers, prospects, and competition
• Formulate integrated and holistic demand-gen campaigns across channels like email marketing, digital & social, and other elements of the marketing mix
• Vet and qualify new events and conferences to scale the existing corporate events program while managing vendors, budget, and ROI reporting
• Manage a Partner Marketing Manager and Marketing Coordinator. Leading and empowering career development and growth

UNIQUE ASPECTS OF THIS ROLE

• Travel:
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• Moderate overnight travel anticipated (30-40%)

• Schedule:
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• Normal workweek business hours within geographic location and time zone.

• May require flexibility to coordinate schedules across time zones with internal teams and external customers and contacts.
• Physical aspects:
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• Position is located onsite/in-office three days per week.

• Prolonged sitting and/or standing at workstation.
• Prolonged computer and/or telephone usage.
• Ability to hear, understand and distinguish speech and other sounds.
• Visual acuity at close ranges.
• Physicality required for booth set-up (including carrying/moving up to 50 lbs).