Senior Manager, Global ABM programs

at  NTT Data

MAKE AN IMPACT WITH NTT DATA

Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive.

KNOWLEDGE AND ATTRIBUTES:

• A good understanding of the vast range of IT operations and NTT service offerings
• Excellent program management skills with the capability to juggle a range of projects and consistently deliver results
• Ability to operate within a matrix environment
• Full range of technical marketing skills including, insight development, messaging development, campaign planning and activation and marketing performance management
• Strong sense of teamwork and collaboration
• Strong relationship management and demonstrated collaborative skills in working with internal and external business leaders and stakeholders
• Strong communication skills (verbal and written) coupled with good questioning skills
• Assertive in approach coupled with confidence in area of expertise and the ability to facilitate business conversations
• Exhibit growing knowledge and passion for area specialization
• Good client relationship building and engagement skills
• Ability to persuade, negotiate and influence key stakeholders
• A go-getter with the ability to work in high-pressure situations
• Good conceptual insight and ability to think strategically
• Able to work well in teams

ACADEMIC QUALIFICATIONS AND CERTIFICATIONS:

• Demonstrable ABM experience – particularly in the world of 1:few execution.
• A good understanding of multi-channel engagement data, behavioural data and predictive data, in order to leverage same for optimization of client engagement.
• Client-centric focus on understanding and translating the needs of the client to personalized ABM programs aligned to business goals and objectives
• Strong knowledge of web 2.0, search, wikis and interactive elements and appropriate use
• ABM industry training or accreditations

REQUIRED EXPERIENCE:

• 5-10 years of experience in technology and/or business environments. Marketing, communications or online agency experience, or some mix thereof, required.
  Workplace type:
  Hybrid Working

KEY RESPONSIBILITIES:

• Work across regions on Mega accounts to ensure ABM plans are in place to drive growth, understanding priorities and client imperatives to allow for co-ordinated cross growth programs.
• Work closely with global demand gen teams to ensure global campaigns are executed into relevant regional accounts
• Maintain governance across regions in respect of tracking, reporting, impact measures and stakeholder comms.
• Manage at least 1 global ABM accounts (multi-region) to drive true global ABM, ensuring consistency of messaging, programs and stakeholder holder engagement regardless of region.
• Plan and implement 1:few ABM programs aligned to NTT DATA regional business priorities, goals and identified client needs, working closely with country marketing teams and collaborating with campaigns CoE and Divisions.
• Support the right ABM approach and tactics for global campaign, major events and brand initiatives such as MWC, R&D Forums.
• Set measurable objectives for ABM programs that align with our global marketing KPIs and can be traced to demonstrate ABM adoption and performance in achieving business goals.
• Effective management of marketing budgets to execute ABM activities with a positive return on investment.
• Act on insight to ensure continued evolution and focus on building marketing impacted pipeline.