Senior Manager, Global Marketing and Trade Initiatives

at  Destination Canada

JOB BRIEF

Destination Canada is looking for a dynamic and talented Senior Manager, Global Marketing and Trade Initiatives to join our team in Vancouver.
Job Grade & Compensation : DC-08 $102,886 - $128,608 (CAD) + Pay for Performance
Language Requirement : English Essential/Anglais essentiel
Security Clearance Level : Enhanced
Employment Status : Term
End Date (Term Roles) : 9/3/27

THE WORLD NEEDS MORE CANADA.

Destination Canada is looking for a Senior Manager, Global Marketing and Trade Initiatives to join our Vancouver team as we inspire travellers to explore Canada.
The Senior Manager, Global Marketing and Trade Initiatives leads the strategic development and implementation of global trade and marketing initiatives across the international markets. This role supports and provides strategic consultation on the development of marketing plans and tactics to promote Canada as a travel destination to the European and Asia Pacific markets.
The role also manages the execution of marketing plans to achieve KPIs and collaborates with in-market teams on channel performance and shares analysis and learnings from other markets.
Destination Canada strives to be an agile organization that responds to a fast-paced industry. The individual will require the skills and personal attributes to support this goal.
If this describes you, join us and share your love for Canada with the world.
Note: The successful candidate will be working under Destination Canada’s Hybrid Working Model.

ESSENTIAL QUALIFICATIONS

EDUCATION: Undergraduate education in Marketing (or other related field) or equivalent training and/or acceptable combination of education, training and experience

EXPERIENCE: When applying, the candidate must clearly demonstrate in writing how they meet the following experience criteria:

• Experienced marketing professional with 8-10 years of expertise in managing integrated international cross-channel campaigns and developing strategic marketing plans.

KNOWLEDGE:

• Knowledge of marketing and communications principles and practices
• Knowledge of diverse marketing channels, including paid media, trade (including but not limited to RTOs, tour operators, consortia and travel agencies), brand and content marketing, media/public relations
• Knowledge of agency models for marketing, branding, strategy, design and media buying
• Knowledge of the latest marketing tactics and technology to inform strategic planning and global recommendations
• Knowledge of the Canadian tourism industry is an asset

ABILITIES:

• Exceptional planning and project management skills
• Drives excellence and results
• Ability to connect data and insights to strategy and implementation
• Strategic thinking
• Excellent communication and presentation skills
• Harnesses and nurtures strategic partnerships
• Excellent interpersonal skills – ability to build and maintain strong relationships and collaboration
• Influence and persuasion skills
• Creativity
• Self-driven motivation
• Embraces change and leads change management where required
• Inspirational leader with internal and external stakeholders – international markets and strategic agency partners
• Future builder
• Demonstrated ability to work under pressure and meet tight deadlines
• French/English bilingualism is an asset
  PERSONAL SUITABILITY: Effective interpersonal relationships; creativity; judgment; results-oriented; discretion; confidentiality; diplomacy; detail-oriented.
  ENTITLEMENT TO WORK: You must certify in your application that you are legally entitled to work in Canada or have the ability to obtain the necessary approvals to work in Canada. Destination Canada reserves the right to require that you provide proof of your legal entitlement to work in Canada at any time.
  Please note that Destination Canada will not be providing relocation assistance.
  NOTE: You must be able to provide proof of your education credentials if requested. When applying, candidates must clearly demonstrate in writing that they meet the above-mentioned education and experience criteria.

If you require accommodation(s) at any point in the recruitment process, please reach out to Whitney Friesen, Senior Talent Advisor, by one of the following methods:

• Email: accessibility@destinationcanada.com
• Telephone: 604-638-8356

Please review our Frequently Asked Questions if you are looking for any other information.
Destination Canada’s mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad.
Destination Canada is a Crown corporation wholly owned by the Government of Canada and formed under the Canadian Tourism Commission Act. We thrive on teamwork across the country and around the world, connecting and collaborating across multiple industries and government levels to promote Canada as a premier four-season destination. The world is our playing field. It is a highly competitive one and, by pulling together, we strive to create unique and rewarding experiences for our staff, while ensuring our guests, our industry, and the communities in which we operate benefit through tourism.

Key duties accountabilities include:

• Leads the development of global trade initiatives, from strategy to implementation, driving alignment with our approach and impact with Team Canada partners. Drives collaboration with international markets as needed for work with global efforts with RTOs, Consortia and travel trade partners.
• Leads the development of strategic marketing activity with global publisher partnerships.
• Supports global planning cycles and consultation as needed with other departments.
• Contributes to the development of strategic marketing plans across the European and Asia Pacific markets.
• Leads the development of tactical plans to achieve market strategy objectives.
• Leads direct report(s) and cross-functional team members to manage the execution of global initiatives and marketing tactics.
• Leverages in-market activities by strategically sharing and recommending key insights, content, and practices from one market to other markets and vice versa.
• Reports on performance, provides strategic consultation, best practice examples and recommendations to the markets as needed.
• Leads global agency management for the market(s).
• Drives partner engagement and collaboration with in-market teams for global initiatives (to include but not limited to trade, publishers, airlines).