Senior Manager, Integrated Marketing

at  Sendoso

YOUR EXPERIENCE:

6 years of demand generation/integrated campaign marketing and event experience
Using content marketing, events and gifting/direct mail to connect with people in a meaningful way and drive marketing results is a superpower of yours
Experience managing and collaborating with agencies/consultants on successful integrated marketing programs
Can showcase examples of the exceptional programs you’ve built to drive pipeline with integrated programs
Passionate about creating a buying experience that puts the customer at the forefront of every decision and elevates the overall journey our customers take as they interact with our brand
Very organized and execution-oriented
A passion for data analysis and using data to drive incremental improvements and steady growth
An entrepreneurial mindset — you get a kick out of unblocking yourself and others, fixing what’s broken, learning new tools and taking ownership where needed to move the needle
Excellent written and verbal communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans

WHO WE ARE:

Sendoso is the leading Sending Platform that delivers modern direct mail, personalized gifts, eGifts, and other Physical Impressions™ at scale. This makes it possible to build stronger, deeper, and more trusted relationships that move everything up and to the right! We’re a Series C company with $154M in venture capital funding with more than 800+ customers and 20,000 active users. Our award-winning Sending Platform connects online and offline experiences via cloud software, automation, and real-world logistics.
Our mission is to help companies rise above the noise by eradicating spam and elevating relationships. Our goal is to enable businesses everywhere to make more human connections in a digital world.
Sendoso is an equal opportunity employer: we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
By submitting your application, you agree that Sendoso may collect your personal data for recruiting, global organization planning, and related purposes

ABOUT THE ROLE:

Sendoso is looking for a Senior Manager, Integrated Marketing to lead our inbound pipeline generation efforts. Reporting directly to the SVP of Marketing, you will focus on architecting and executing integrated marketing programs that increase positive awareness, inspire trust and drive new business and expansion pipeline.
This role is ideal for someone who has mastered demand generation, integrated marketing, and campaign planning/execution at a mid-career level (manager/senior manager) and is ready to execute at the next level. This means a combination of strategic thinking, planning and prioritization with the hands-on drive to execute, unblock and measure the success of your plans independently.
The right person excels at building, reporting on, and optimizing delightful, impactful integrated programs and events that drive pipeline and revenue. Demand generation is multifaceted and we’re covering a lot of ground in the bullets below. You’ll partner closely with the SVP of Marketing and the Marketing team to prioritize key areas of focus with respect to quarterly goals.

WHAT YOU’LL DO:

Collaborate with internal and external experts to create useful and share-worthy multimedia content (reports, playbooks, webinar series, etc) that feeds our programs.
Leverage all of the channels listed below (and more) to create brilliant pipeline-generating programs, including:
Targeted direct mail and gifting campaigns
In-person and virtual events
Email
Organic social
Paid social
Paid sponsorships