Senior Manager Marketing Activations - London Flagship

at  Adidas

Senior Manager Retail Concept & Marketing | London Flagship
Join adidas Europe and shape the future of the sporting goods industry!
For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Zaragoza, Amsterdam, Warsaw, Athens, Milan, Manchester, and Paris, are centres of creativity and collaboration. We aim to be Europe’s best sports brand, seeking pioneers and visionaries to join our bold journey.
At adidas, you’re not just getting a job; you’re invited to make a global impact, joining a team that values creativity, courage and innovation.
Are you ready to be part of our journey?
You’ll be joining our Retail Marketing team and be based in the London Flagship Stores. These showstopping, industry leading stores showcases the best of adidas with fantastic store teams driving our brand and business measures.
What you’ll do:
As the Retail Concepts & Marketing Senior Manager for Flagships, you will oversee the design and build of the retail concept for each campaign and the activations around it to optimize footfall, engagement and our commercial KPIs. No 2 days are ever the same!
You will manage the team that works with relevant agencies from a build and event perspective. The role has full budget ownership with a regular reporting rhythm, ensuring that each moment is delivered on time and in full with maximum impact. Each campaign will have strong commercial considerations while ensuring that adidas is represented as the best sports brand in the world.
The role is very fast paced and hands on. Flexibility for working hours is a must with the ability to work night shifts at times needed.
Reporting into the Director Own Retail & Projects, you will have 3 direct reports with an overall team of 5. The role sits within a wider team of 12 that look after our retail activation and projects across the rest of the brands estate.
You’ll need to have proven retail experience, that would ideally include agency and budget management as well as production and VM knowledge. Also, experience of running events and an understanding of how they benefit the brand and business KPIs.
Strong networking capabilities with clear knowledge of target consumer, local relevance and talent resource to ensure we drive the connection to the adidas brand.
Evidence of commercial successes within a high turnover retail environment and excellent communication and negotiation skills are key.
The role requires a high level of cross functional working with a need to negotiate and influence stakeholders.
Being an effective people manager is also a must.

Our jobs are very competitive and we’re lucky enough to be able to invite the best candidates in the industry to interview, please read below and apply only if you bring the following:

• 3+ years of retail experience
• Strong understanding of Visual Merchandising
• Project management experience
• Store openings/Retail Design Experience
• Events and activation experience
• Strong networking capabilities
• Budget management experience
• Excellent power point and excel abilities

Life at adidas:
We operate a flexible hybrid model with 3 fixed days in the office/stores and the flexibility for you to choose where you work from home on the other 2 days. Additionally, we want to accommodate candidates wherever possible with one of our many different flexible working policies, whatever your situation, working around childcare, dependants, or other life commitments.
To ensure everyone feels welcome we endeavour to accommodate everyone at all stages of the application and interview process. Should you need it, please let your recruitment partner know and they will be more than happy to help.
Additional Benefits:
Leading pension scheme, performance related bonus, 25 days holiday + bank holidays, Bupa health insurance & Westfield cash plan, generous employee discount and world-class gym facilities on-site at Manchester HQ or Gym contributions for our London colleagues.

Please refer the Job description for details