Senior Manager Marketing and Public Relations

at  Insurance Corporation of British Columbia

We welcome applications from all qualified job seekers. Should you require any accommodations, including alternative interview formats, assistance with online assessments, or an ASL interpreter, throughout the application or hiring process, please email your request to accessibility_services@icbc.com – we are committed to ensuring an accessible experience for all candidates.
At ICBC, we strive to build diverse teams which reflect the communities we serve. To support this, we’ve created two talent communities for Indigenous Peoples and People with Disabilities. By joining one of these communities, you’ll connect with our recruitment team who will guide you through the application process and help you explore opportunities at ICBC. Of course, you’re welcome to apply for jobs at ICBC whether or not you join a talent community.
We look forward to hearing from you!

POSITION HIGHLIGHTS

ICBC’s Customer Experience and Public Affairs division is seeking a Senior Manager Marketing & Public Relations. Reporting to the Director of Marketing & Communications, this role will lead the development and execution of a corporate-wide external communications strategy aligned to ICBC’s brand vision.

POSITION REQUIREMENTS

• An undergraduate degree in a relevant field and at least 10 years of senior-level experience working within a crown corporation, government, or complex multi-stakeholder organization.
• At least 5 years of experience leading a team of senior staff or managers, motivating them to ensure an engaged, high-performing team.
• Marketing and communications leader with proven experience in improving brand perception.
• Results oriented, driven to produce high-quality, social first campaigns and constantly measuring performance for continuous improvement.
• Experience directing media relations and issues management, including leading crisis communications.
• Established relationships with key media and government communications staff.

ABOUT US:

At ICBC, it’s our job to make sure the car insurance system works for all British Columbians, today and in the future. If you want to make the most of your skills and expertise while growing your career, we want you. A career at ICBC is an opportunity to be part of a talented, diverse and inclusive team that is driven to serve its customers and community. You can expect a competitive salary, comprehensive benefits and a collaborative work environment. If you are reliable and dependable, contact us today to be part of our talented and diverse team as we work together to create an insurance system we can all be proud of.

• Oversee media relations, creative services, social media, and marketing communications planning teams to enhance public perception of the organization.
• Manages a team of managers (four direct reports).
• Ensure the alignment and integration between teams so that ICBC is speaking in one voice across owned, earned and paid channels.
• Oversee ICBC’s brand governance, including standards.
• Oversee the relationships with brand and creative, media services, and social media agencies.
• Along with the Director, you will provide strategic advice to executives and the board on brand perception and strategy.