Senior Manager, Marketing – Coca-Cola Uplift

at  CocaCola

We are recruiting a Senior Manager, Marketing for the Coca-Cola Uplift portfolio. Does this sound like you?
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You’re a highly motivated and passionate marketer. You would love the opportunity to create impactful marketing plans for the company’s biggest, iconic brand across more than 12 countries in the Asia Pacific region.

• You love finding solutions to address the toughest consumer and business challenges by being biased for action and being a collaborative team player.
• You are curious to know consumer insights and aspire to make positive impact to Zalpha generation.
• You’re hungry to learn new knowledge, especially on Digital and AI front. You’re constantly searching for inspirations from inside and outside company; to experiment, to trailblaze and drive to make a difference.
• You are in independent project lead with strong project management skill. You’re the one who can develop strong, well rationalized business cases by using a balance of sound analytics and intuition, integrating marketing and commercial activities.
• This incredible opportunity awaits the right candidate to join our winning team and make their mark in the role of Senior Manager, Marketing for Coca-Cola’s Uplift campaigns. Reporting to the Senior Director, Marketing for Coca-Cola Breaks & Meet-ups, you will play an important role in supporting the business agenda for the Coca-Cola brand.

What You’ll Do for Us

• Lead entire projects or a specific component/s of a larger global/regional project in collaboration with Global, regional cross function team, agencies and local markets:
• Identify the consumer problems, business objectives and strategies for the project in the region; to deliver the consumer recruitment and business target.
• Work closely with Global team and agency to adapt global direction into local execution. Partner with Commercial team to create an integrated plan.
• Lead through collaborating and motivating cross-function and agency project teams bring the project to life. Inspiring and engaging stakeholders and local markets to adapt and deploy the idea across different geographies.
• Lead development of new communications, packaging if required to ensure the projects address business needs.
• Effectively manage project timeline, budget allocations.
• Cross-markets performance tracking for learnings, optimizing, pivoting. Drive for extra mile, impactful ATL, BTL executions.
• Lead research project and insight development based on both qualitative and quantitative research and synthesize learnings into strategic recommendations.
• Contribute thought leadership to annual and long term strategy of the bran
• Champion the understanding and adoption of our experience and ‘phygitally’ led marketing transformation for Coca-Cola Uplift platform. You will be responsible for identifying inspiration and best practice both within and outside the company on ideas that deepen consumer engagement and recruitment and recommend how to apply this to regional plans.

QUALIFICATIONS & REQUIREMENTS

• 5-7 years of brand management/marketing experience.
• Digital marketing and E-com experience is a plus.
• Project and budget management experience.

KEY KNOWLEDGE REQUIREMENTS:

Mastery of (required)

• Ability to simultaneously handle multiple, diverse topics and projects
• Brand equity
• Marketing concepts and evaluation
• Marketing operating strategies
• Collaboration and stakeholder management
• Strong financial acumen and business analytics

Broad expertise in (good to have)

• Marketing innovation
• Digital Marketing and E-commerce.
• Brand research techniques
• Team engagement and inspiration.
• Manage complex projects across multiple disciplines
• Stakeholder management

SKILLS

Media Planning; Leadership; Creative Process; Analytical Thinking; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitive Assessments; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Architecture; Channel Managemen

• Lead entire projects or a specific component/s of a larger global/regional project in collaboration with Global, regional cross function team, agencies and local markets:
• Identify the consumer problems, business objectives and strategies for the project in the region; to deliver the consumer recruitment and business target.
• Work closely with Global team and agency to adapt global direction into local execution. Partner with Commercial team to create an integrated plan.
• Lead through collaborating and motivating cross-function and agency project teams bring the project to life. Inspiring and engaging stakeholders and local markets to adapt and deploy the idea across different geographies.
• Lead development of new communications, packaging if required to ensure the projects address business needs.
• Effectively manage project timeline, budget allocations.
• Cross-markets performance tracking for learnings, optimizing, pivoting. Drive for extra mile, impactful ATL, BTL executions.
• Lead research project and insight development based on both qualitative and quantitative research and synthesize learnings into strategic recommendations.
• Contribute thought leadership to annual and long term strategy of the bran
• Champion the understanding and adoption of our experience and ‘phygitally’ led marketing transformation for Coca-Cola Uplift platform. You will be responsible for identifying inspiration and best practice both within and outside the company on ideas that deepen consumer engagement and recruitment and recommend how to apply this to regional plans